I’m really pleased to have the lovely and very knowledgeable Bonnie Gean write todays post.
Everything you do online revolves around communicating with people who are interested in your products or services.
Then you are top of mind and there with the product or service they need when they are ready to buy.
How do you grow your audience? Over to Bonnie…
5 Community Building Activities to Grow Your Audience
Ask Internet marketers what the most important criteria is for making sales and they’ll answer TARGETED TRAFFIC – and lots of it! So, this article will introduce several types of traffic-generating activities you can rely on to help grow your audience and build community.
It’s imperative to have a permanent home on the web to send traffic to. For this purpose, the blogging platform is easier than a stand-a-lone website because it doesn’t require you to know HTML or CSS to get the blog functional.
If you’re technically challenged, consider hiring a professional who can install a WordPress blog for you, make it secure, and add a professional theme based on your needs.
2. Article Writing
Once your blog is functional, it’s time to start filling it with content. Article writing fits the bill and reveals your expertise to the masses. If you decide to use high-quality PLR, be sure to rewrite it in your own voice.
If you feel writing isn’t for you, hire a professional to write for you. Once you have content, repurpose it under different formats, such as video, audio, and Infographics.
a. Article Submission
Never submit an article to a directory until it’s posted on your blog. Once it’s indexed for your keywords, feel free to share it elsewhere. Since you want unique content on your blog, revise your articles by more than 60% in preparation for syndication.
Add your calling card in the form of a resource box, consisting of no more than 6 lines. Don’t write your bio box for glory; write it to help readers understand what you want them to do next – this is your call-to-action!
b. Guest Posts
This article is a perfect example of how writing for others can also boost your visibility; and therefore, boost your traffic. Search for blogs in your niche that accept guest posts and send the blog owner an article to consider.
While some might suggest repurposing a previously written blog post, I want you to ignore this advice. Instead, write something EXCLUSIVE and be sure to tell the blog owner it’s not available anywhere else!
Schmoozing is just a fancy word for networking, but regardless of what you call it, this method of making friends WILL definitely increase your targeted traffic if done right.
You can start by searching for Facebook groups or discussion forums that are in line with your business ethics. Search for opportunities to share your insight and help others get used to the idea of seeing your name associated with a niche.
Don’t forget that email can serve a purpose for building rapport, too. You want to make friends, which can happen through email just as easily as it does on other social platforms.
Get others to promote you by using Infographics. It’s the #1 craze among social platforms like Facebook and Pinterest. These eye-catching designs deliver your expertise in graphic form and are very popular for repining and sharing!
Every infographic you release should have your domain name displayed on it. This will allow individuals to visit your site at their leisure and provides you with additional opportunities to grow your audience.
In this faceless terrain we call home, it’s important to connect with people. Video helps make that possible and if you’re not actively participating, you’re passing up countless opportunities to spread your mojo!
If the idea of being on-camera makes you sweat, use the screen capture model. This will still allow you to connect with an audience and build your list. Though, I want you to consider doing on-camera videos later on!
These top 5 community building activities to grow your audience work like a charm, but only if you use them. Targeted traffic is within your reach, as long as you’re willing to put these ideas into motion. So, do it!
Bonnie Gean is a full-time writer and Internet marketer with more than 20 years of experience running a home-based business. She shares the goods on building community and writes in-depth product reviews from her blog at http://www.bonniegean.com
Over to you…
What are your favourite methods to grow your audience online?