Why blog? What’s the point? For a small business owner, blogging can be time consuming and often overwhelming.
Let me ask you a question…
How do your potential customers find you online when they don’t know it’s your business they’re looking for?
While your website is just the start of getting found online, blogging is the next step. Your business blog is simply an extension of your website. Each post you publish adds to your website.
When you provide information that people are looking for on your blog, that’s when the magic starts to happen.
- Helps you get found in search
- Gives you content to share across your social platforms
- Builds trust
- Answers questions and shows your expertise
- Generates email opt-ins
- Encourages connection and communication
- Do it well and often enough, blogging brings you customers
Look at My Local Business Online.
This site is a blog.
It’s far from perfect! I don’t use enough calls to action or link enough to what I am actually selling, my headlines often leave a lot to be desired, my services page is in dire need of a sort out and refresh…
I could go on! It’s very easy to be self-critical.
And yet, it works.
Perfection is not required
I sit here answering questions, giving my opinions or sometimes just sharing my thoughts. One day I’ll get to actually changing my pages over too.
People find me and read.
Of course, not everyone will like what they read or my tone. That’s ok – if they don’t like me on my blog, we certainly wouldn’t have a good business relationship.
Sometimes people comment and share. Sometimes they opt in to my email list and have me nattering to them by email too. And yes, sometimes they pick up the phone and call me or email me to ask for a quote.
I can confidently say that without my blog, I wouldn’t have a business!
As a small business owner, you have so much information about your business that people want to know – in your head or filed away in boxes and cupboards . Isn’t it time you made that all info work for you?
I see many small businesses start blogging and then give up. Often it’s because they lack focus and strategy, so their blog posts aren’t working for them.
More regularly these days, I see local blog posts written only for search engines because it’s relatively easy to rank. While ranking is nice, posts that don’t speak to human readers won’t get results. Google bot doesn’t have a wallet or credit card, it won’t sign up to your mailing list and if it turns up at your premises then it’s an imposter!
Don’t get me wrong, a few blog posts aren’t going to sky-rocket your sales overnight. The evidence continues to mount up – business blogging gets more leads and customers online.
The first step is getting started and I can help you with that:
- Installing WordPress
- Or even taking your information and writing your posts
Simply get in touch and we can chat about your requirements, and if we’re a good fit to work together.
Over to you…
Do you blog? What benefits do you see to your business?