There’s no doubt that your email list is your most valuable asset online – yes, even more than your blog or website.
Last week I unleashed (haha! A slight over exageration there!) my new free report, “5 Simple Steps to Local Business Facebook Success“. I thought I would try something that doesn’t seem to be mentioned in the gazillion “build your list” articles online.
If you downloaded the report would have spotted the social share buttons.
Click any of the share buttons on the PDF and the report isn’t actually shared…
A link back to the sign up page to download the report is shared. Adding social share buttons to your PDF reports and documents has two benefits:
- It encourages others to sign up to receive the report and helps build your list
- You get social shares and mentions pointing back to your site
Since then, several people have asked, “Jan, how did you add those social share buttons to the report?” Grab a coffee, this could turn out to be a long post.
Depending on where I am sat, I use either Word or Open Office to create short PDFs. Both allow linking images and export to PDF in the current versions.
To add social share buttons to a PDF, you will need:
- A way of creating PDFs that allows linking images
- Social share icons
- The link to your opt-in page
1. First, you need to prepare your target URL. The part that tells Facebook to share is:
2. Directly after the equals symbol, add the URL of your opt-in page where people can sign up to download your PDF (including the http://)
3. Copy and paste your Facebook share URL into your browser to test it
4. Next, you add the link to the share icon. Follow the next steps for each share icon you add. The screenshot is from Open Office.
- Insert your chosen share icon and click on it so that it is selected
- Click on the add hyperlink icon in the menu and enter the complete share URL into the target box
- Click the frame dropdown and select _blank then click apply
You can add your own tweet to be shared, although it can be altered by the person tweeting. Keep your message short to allow room to retweet. I do recommend you shorten your landing page URL with a service such as bit.ly.
The first part of the URL that you need is:
1. Prepare your tweet message including your Twitter handle and hash tags as required e.g.
I downloaded this fab report from @jankearney http://bit.ly/1234 #genius
2. Replace all spaces with a + and the # with %23
3. Add your Twitter message to the share URL directly after the equals sign
4. Copy and paste your Twitter share URL into your browser to test it
5. Insert your chosen Twitter icon to your document and add the link as outlined above
The first section of the link that allows sharing is:
1. Immediately after the equals sign add your landing page URL (including the http://)
2. Copy and paste the LinkedIn share URL into your browser to test
3. Add your LinkedIn icon to your document and insert the link as outlined above
The first part of the share URL you need is:
1. Directly after the equals symbol, add your URL
2. Copy and paste the complete URL into your browser to test it. Note that this isn’t a +1 but adds your link to the sharer’s posts page
3. Add your Google+ icon to your document and insert the link as above.
Once you have added the social icons with links to your document, convert to a PDF.
In Word, click File > Save as and select PDF from the drop down menu under the file name
In Open Office it is File > Export to PDF
What about Pinterest?
Pinterest is growing in popularity and as yet I have not found a way of adding a linked Pinterest button to a PDF. If you know, please do share in the comments!
Take a PDF cheat sheet with you
You can download this tutorial as a PDF cheet sheet to refer to again and again. No opt in needed, simply click here
Over to you…
Will you add social share buttons to your PDF documents?Socially Build Your List - How To Add Social Share Buttons To PDF Reports by Jan Kearney