It’s easy to forget when you are working with small business owners that they tend not to live their lives online. The term “content is king” is pretty meaningless and me nattering on about content creation tends to go straight over people’s heads.
Content creation is exactly what it says on the tin…
Creating content to use on your website, your blog and other places around the web
Don’t be mistaken in thinking content just applies to the written word, it’s everything from images, to video, to audio, and anything that can be read, watched, listened to, played with.
As a small business working on a budget, it’s easy to get overwhelmed and think that you need to dash out and commission some fancy app or animated video to get your information across. While you can do that, it really is not necessary.
What is important is you provide your information in a way that’s easy to understand, interesting and definitely in a unique way. Your content can be as simple as a social media status update or a blog post.
Ideally, you’ll create a good mix of content that will appeal to the different customer learning styles and what stage they are in the buying process. Some people prefer reading (like me!) others will scroll through a presentation or sit and watch a video.
You are sat on a mine of information that people want to know. Content creation isn’t just about the hard sell, it’s sharing information and establishing your presence online. Use your knowledge to reach out to your ideal customer and their influencers.
Content Creation Matrix
I found this infographic over on CopyBlogger that explains the type of content you can create and the ease of creating it.
How many do you use and will you be expanding your content creation efforts? Leave a note in the comments and let me know!