There’s great news for local businesses who set up the wrong type of Google Plus Page. Google now allows you to convert a Google Plus Brand page to a Google Plus Local Page.
This isn’t a merge of pages. The local data from your verified Google Plus Local Page is removed and transferred to a specified Google Plus Business Page to connect to Google Maps. The original Local Page with the local data stripped away is then renamed and remains live unless you delete it.
How to Convert a Google Plus Business Page to a Local Page
Many thanks to Wonderland Wigs for allowing me to use their business pages as an example. Like many local businesses, they initially set up their Google Plus Page as a non-local page and are now battling on with two Plus Pages – the Brand page and their (finally!) upgraded Local Page.
You will need:
- A verified, upgraded Google Plus Local Business page
- A Google Plus Brand Page
1. Log into your Google Plus Local Page on Google Plus
2. Go to page settings, scroll down to the profile section
3. Choose a Google Plus Page to where you want to transfer the local information
4. Check the details and click confirm
5. You’ll be given the option to delete the old Local Business page
(I’ve not deleted anything just yet. I fully expect to log in next week to a whole other set of problems with the rate of change by Google Local!)
If your Plus Local Page is NOT verified and connected to Maps, the option to connect your local details to an alternative Plus page will not be available to you. Verify your Local Business page first.
The option to connect a different Google Plus page to Maps is only available to single location businesses.
How to Convert a Google Plus Brand Page to a Local Page Video
(PDF – Opens in a new tab or right click and “save as” to download)
What Data is Transferred from the Local Page?
The following data is removed from the Local Page and associated with the Brand Page
- Address and phone information
- Map connection
- Opening Hours
- Reviews (but NOT review responses)
Each Page retains the original followers, posts, custom url and any associated managers.
The previous Local Page will no longer:
- Be available in Google Maps
- Display any Adwords Express ads
- Display any local information
- Display reviews and review responses
I’m really hoping this is a serious start to fixing the mess that has been Google Local over the last couple of years. It’s a huge step toward solving some of the Google Plus Page/Local confusion – I almost put up the bunting and held a street party!
Over to you…
Does the ability to convert your Google Plus Business Page to a Local Page with a Maps listing help your business? Let me know in the comments.
Did you find this post useful? Please share!How to Convert a Google Plus Brand Page to Google Local [Video] by Jan Kearney