What are Pinterest Rich Pins?
Pinterest is an interactive pin-board where you can digitally “pin” your images and videos. A Rich Pin is essentially a super pin – it includes more information taken from the data provided by the website owner from where the image was pinned.
It’s far easier to show you than explain! So here is a pin from here on the blog with article rich pin mark-up
And here’s a screen-shot of my board “Blogs that caught my eye”
Can you see the difference? My pin has information about where it is pinned from right under the image and the article title in bold. (I really will have to get to updating the fav icon!) Even more – when you click on my pin the meta description of the article is shown. Now I really will need to stop being lazy and make sure I add a description to each article!
Rich pins are only available to Pinterest business accounts. You can convert your current Pinterest account to a business account easily (instructions in this post – How to Use Pinterest for Local Business Marketing) or join Pinterest as a business
Information you can provide in a rich pin
There are currently five types of rich pin:
- movie – includes ratings, cast members and reviews
- recipe – includes ingredients, cook time and serving info
- product – includes real time pricing, availability and where to buy
- article – includes headline, author and description
- place – includes map, address and phone number
You can apply to have one type of rich pin data applied to pins from your website – so choose carefully! Because the additional information comes with the image when it is pinned, it is permanent. Pinners and repinners cannot change it.
Along with Place pins you can create Place Boards on Pinterest and map your images and videos of interest. I’ll show you how to create Place boards in the next post.
I hope now you are starting to see the potential of implementing Pinterest rich pins and your creative juices are flowing with ideas how you can use them in your business!
How to add rich pin data to your website or blog
I’m going to cover 2 types of pin in this post – place and article rich pins.
Place pins will be useful if you are a local business with a physical location people can visit – a shop, bar, workshop, hotel etc etc. Article pins are great for businesses that blog regularly – whether they have physical location people can visit or not. The type of pin you choose will depend on your marketing strategy and ultimately how you want your pins to work for you, so do put some thought into it!
1. Place Pins
Pinterest recognises both schema.org and open graph mark-up. That’s code that sits behind your website and provides additional information to search, social and other networks that recognise the data. Local SEO’s are usually familiar with schema.org because that is the mark-up recognised by Google, Bing and Yahoo. If you have worked with a Local SEO, you may find that much of the information is already present.
I’m going to stick with schema because that is what I know. Now I do wish there was an easy way to do this that required not touching a line of code – if there is I haven’t found it yet!
The “problem”, if you can call it that, is Pinterest requires the geo mark-up and that is not provided as standard on schema plugins for WordPress. Additionally, many plugins work fabulously within pages and posts, but don’t add meta data or allow you to add the info to a widget. If anyone finds one that works everywhere – do let me know!
What I do when I create WordPress local business sites is add the schema.org manually to a text widget or to the footer depending on the website.
Don’t glaze over just yet! Keep reading, I’ll give you a copy and paste of the basic code so you can add the data to your site footer or a widget area if you use WordPress.
Pinterest requires the following information on all pages as a minimum to enable Place rich pins:
- Place Name
- Geo Coords
They also suggest you include you use the Open Graph tag og:site_name as Schema.org does not support site names just place names.
Pinterest also supports:
- aggregate ratings
- open hours
This schema.org will often be present already on a local business website and you may need to include the geo details. You can find your longitude and latitude at latlong.net. Below is the minimum requirements for Pinterest, copy and paste – I recommend into a footer or sidebar area that is present on every page you have images to be pinned
<div itemscope itemtype="http://schema.org/LocalBusiness"> <div itemprop="name">YOUR BUSINESS NAME</div>
<div itemprop="geo" itemscope><meta itemprop="latitude" content="YOUR LATITUDE" /><meta itemprop="longitude" content="YOUR LONGITUDE" /></div>
So yes, it is rather complicated and you may need to ask your web developer to insert the code for you.
2. Article rich pins
If you use WordPress, there is no need to blow your mind for the article rich pin mark-up. Pinterest supports both Open Graph (used for Facebook) and Schema.org. I recommend Open Graph – it can be nice and simple using a plugin!
Pinterest requires the following information:
- og:type must be article or blog
The following tags are also supported:
I recommend Yoast’s WordPress SEO Plugin, which will add all relevant Open Graph tags for you when you set up the social section. There are other plugins that will add Open Graph data too.
I found a good tutorial to set up rich pins on Blogger blogs. It looks a little complicated and does require a bit of code juggling. Read it on Blogging It Forward
Approve Your Rich Pins
Once all your data is in place, you need to get approved by Pinterest. Log in to Pinterest and validate your rich pin markup at http://developers.pinterest.com/rich_pins/validator/. If everything looks good you can click apply to get them approved. Approval for this blog took around 1 week.
Over to you…
Will you be creating Pinterest rich pins for your website or blog? Let me know in the comments 🙂 Don’t forget to find me on Pinterest! Give me a nudge and I’ll follow you tooHow to Create Pinterest Rich Pins to Power Up Your Pinterest Marketing by Jan Kearney