I have to ask because I am genuinely interested and no one has yet given me a straight answer…
As a small business owner, does posting your ads and special offers to a multitude of Facebook groups, pages and walls actually bring results. And if yes, what is the return on your time and effort, plus how do you track which ones work best.
It’s a serious question because I have yet to meet anyone who uses this type of Facebook machine gun marketing that says it works. I am open to being proved wrong!
Machine gun marketing… Fire enough bullets and one of them is bound to hit the target at some point.
More importantly, I have yet to speak to anyone who doesn’t find this practice incredibly annoying.
Is Facebook the right place to post ads?
I don’t know about you, but I don’t log in to Facebook to have ads shoved in my newsfeeds. I’m not waiting with baited breath for my newsfeed to fill with updates filled with exclamation marks, stars and messages to inbox anyone.
This post was inspired by an event this morning. I help moderate a small business network group over on Facebook. If you’re in the Widnes area, you are welcome to join.
- group guidelines (basically no selling or ads),
- a place to leave your contact details,
- a place to leave your special offers and
- a place to post your events
Some people just fail to use them and spam the wall in the latest round of machine gun marketing.
I don’t want to ban people from the group. This morning it happened. I don’t have the time or patience to keep removing the same ad every week.
So I was sat here thinking…
Facebook Update Ad Effectiveness?
If you spent the same amount of time posting your ads to places people go to see ads, would you get better results?
In theory, you would.
Narrowing your focus to people who are actually looking to buy rather than scattering your message in the hope someone who is interested sees it on Facebook…
I’m not convinced of the effectiveness of free ads though – but no evidence to back that thought up!
In the spirit of experimentation, I have compiled a list of 30 free ad sites. Now all I need are guinea pigs!
Are you a Facebook machine gun marketer? Are you game?
Download the list of free ad sites with clicky links in a PDF – here
- Make a note of your Facebook marketing results.
- On your next round of posting ads use the free ads sites instead
- Compare the difference and let me know!
Of course, I make no guarantees of results – it’s an experiment!
In the meantime, your comments are welcome below. What are your thoughts on mass posting ads on Facebook? Does it work for you?Facebook Machine Gun Marketing: Step Away From The Update… by Jan Kearney