The 30 Day Facebook Fanpage Challenge started on Monday in a flurry of activity and mad clicks. One of the tasks within the Facebook group is to add your Facebook page to a document – basically so we can get to know other pages of interest to us and follow along.
It was a great idea…
Which mutated into a monster…
A couple of days in and there was the inevitable:
“I’ve liked all the pages on the list, but only got x likes back!”
Or popping over to other people’s Pages leaving the message:
“I’ve liked you, come like me back…” (with a link)
For me, those messages highlighted EXACTLY why small business owners using Facebook need the Fanpage Challenge.
I’m not going to knock people or call anyone out because most people using Facebook for business are learning as they go along. By taking part in the Challenge and putting each daily task into practice, they will be miles ahead of other business owners out there – and will hopefully set a great example too!
Everyone doesn’t like you
Just like in the real world, you and your business won’t appeal to everyone. And it’s a good thing. By trying to appeal to everyone you appeal to no-one.
There is a problem with returning likes.
What do you do if the updates simply don’t appeal or aren’t useful for you?
Some people will unlike the page again – that’s ok.
Some will just ignore whatever flies through the feed.
Most though will hide the updates from their newsfeed (negative feedback)
That’s not so good.
Because Facebook has a calculation that works out how likely you are to appear in newsfeeds. It’s called EdgeRank and rather than try to explain how it works (I dislike algebra as much as the next person…), I’ve found a great infographic from PostRocket.
As you can see, your challenge is to get people who want to see your updates and interact with you to like your Page. Don’t worry about everyone else.
Over to you…
What are your thoughts on returning likes? I’d love to hear from you in the comments!
It’s not too late to join in the Facebook FanPage Challenge either, find out more here
Oh, and if you “like” me, pop over and Like me on Facebook too 🙂Not Everyone Will Like You (and it Doesn't Matter Anyway) [Infographic] by Jan Kearney