Social media, it’s a minefield isn’t it. When you first start out using social media for business it can be a bit overwhelming, people give all sorts of conflicting advice too. Don’t worry about it! There are no rules…
No rules, but there are some really irritating social media practices that people fall into without much thought or through advice that is misguided (in my opinion!)
You know, I practically live online. I’m not a social butterfly collecting fans, followers and commenting left and right. But I do use many tools to listen, watch and share. So, this is rather a personal list of irritating social media techniques that really get up my nose.
In no particular order…
5 Really Irritating Social Media Practices
Please feel free to add your own in the comments at the bottom…
The blog RSS feed snippet
RSS stands for Really Simple Syndication and it’s a way of sharing your content. People can sign up to receive your feed through an RSS reader like Google Reader. That way, they can read your posts without returning to your blog.
If I sign up to your blog’s RSS feed it means I’ve found your posts interesting and would like to read more of them when you publish. You’ve jumped the first hurdle – I know about you and what you do. I like your style enough to want to know more or share your posts.
It does not give you permission to write single line snippets to RSS to try to force me to click back to your blog.
I know why people do this – the misguided advice that people will click the title and go to read your post on your blog. Increasing traffic to your blog therefore eventually increasing leads and sales…
The thing is, most people don’t write interesting titles and snippets to get that click. And in my case, I find it downright annoying and insulting.
It just means I unsubscribe. You’ve lost me. Gone, never to return.
The weekend Facebook user
There is very little more annoying than Facebook Pages you haven’t heard from all week logging in on a Sunday and blasting the newsfeed with 20 image updates within the space of a few seconds.
You’re doing yourself no favours. Drowning the newsfeed with your latest products or offers is more likely to get you unliked (at best) or hidden (worst). There are tools – even if they’re not ideal, that allow you to schedule updates to your Facebook Page.
Ok, so you’re busy. You don’t have time for this social media stuff let alone a learning curve to get the most out of these tools. Well, don’t do it at all or hire someone to do it for you.
The LinkedIn random connector
LinkedIn has a feature that allows you to connect with people even if you don’t know their email address – tick the friend box. Obviously, this is a feature abused by serial connectors.
Even worse, you get a connection request from a “friend” who you have never heard of and they don’t even have the decency to leave a personal message.
Please, if you are using LinkedIn, make use of the personal message feature. Let people where you met, how you know them or why you want to connect. It’s only polite isn’t it?
These remind me of those people in the town centre who hijack you to ask daft questions for their latest survey or product test. They’re interruptive and annoying.
If every status update or blog post is a “buy me” message then it is the ultimate reason to unfollow, unlike, unsubscribe… Nobody likes being hijacked and sold to.
That doesn’t mean you can’t talk about your products and services – just not all the time please!
Facebook fly-by link droppers
I actually don’t mind people liking my Facebook page, introducing themselves and tagging their business page. In fact, I encourage it. I like to see who’s liking me, why and what they do. I’ll often pop over and like your page too and keep an eye on what you’re up to…
Be warned – that is me.
Most people will not appreciate you tagging your business page or linking to your website, even after saying hi.
The really irritating part, especially since Facebook stopped the requirement to like a page before posting, is the fly-by link droppers.
It’s incredibly ignorant.
It reminds me of just walking into someone’s house uninvited with muddy boots and helping yourself to a meal. I have no hestitation hiding these random links and marking them as spam – because that is what they are. It’s one of the few social media practices that is likely to get a response from me – anything from a polite request to stop to an angry personal message.
There are my pet peeves – the most irritating social media practices guaranteed to turn me off and have me heading for the unlike, unfollow, unsubscribe buttons.
Do you have any to add to the list? Share your thoughts below.