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You are here: Home / local business internet marketing / 7 Simple Steps to Local Google Rankings – No Penguins Required

7 Simple Steps to Local Google Rankings – No Penguins Required

April 27, 2012 by Jan Kearney

Contents

  • OMG Google Broke The Interwebz!
  • The Google Rankings Zoo…
  • 7 Simple Steps to Local Google Rankings
  • Related Posts
  • Google+ Comments

OMG Google Broke The Interwebz!

Two significant search updates within a week?  Low blow Google…

Google rankings are having a bit of a shuffle to the encore of wails from frustrated webmasters and repeated threats to move to Bing.  Oh, if only it was that easy!  Here in the UK, Bing is the equivalent of opening up shop in a small village with no pub.

So, there was Panda 3.5 update at the end of last week (19th) and a Penguin this week.  A few more and we’ll have a zoo.

The Google Rankings Zoo…

A Google rankings Panda?Panda first roared last year and is run periodically.  It’s more like a filter than an actual algorithm change.  It’s aim is to rid the Google rankings of low quality sites.  If you’re bit by a Panda it affects the whole site not just individual pages.

Give way to penguins...Penguin is new and it’s designed to combat web spam – sites that keyword stuff, spin content or have unusual linking patterns.  You know those ones you still see around, for example – putting all their target keywords in the footer so that the footer of the page is often longer than the page itself…

The thing is, a lot of small business websites I come across use these low quality techniques. 

Sometimes it’s through ignorance – they’ve heard throwing in as many keywords as possible helps with ranking, or duplicating pages across their site helps ranking. 

Other times it’s because they’ve hired people to optimise their website who have used techniques that deliberately break Google’s quality guidelines – because they WORKED to rank websites.  It’s payback time now…

With all these changes in search going on, it’s easy to get overwhelmed.  I mean, not everyone even wants to know all the ins and outs of Google’s search rankings. 

7 Simple Steps to Local Google Rankings

The good news for local websites is most of the time, you really don’t need to know all the ins and outs or have over the top keyword stuffed sites with massive link building campaigns.

Google will try to serve local results.  So stick to their Webmaster Guidelines and use these 7 simple steps to Local Google rankings…

  1. Get your business details on the local directories
  2. Claim your Google Places page
  3. Have a website with a blog, written for readers not for robots using keywords responsibly
  4. Review and see if you need more work
  5. Blog and share your content
  6. Continue adding your business details to directories, review sites and strategic websites
  7. Review and repeat

simples google rankingsAs the meer cat says – simples!

Simple, but not always easy to do. 

How can I help you?

Click to discover more about my Google Local Package and other services.

What are your thoughts on the recent Google search changes to combat low quality and spam websites?  Your comments welcome below.

Panda image credit – DBKing Penguin image credit – N Gould Meer cats – found on my comp, original author unknown

7 Simple Steps to Local Google Rankings - No Penguins Required by Jan Kearney
Your Local Search Road Map
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local search roadmapGrab your guide to local search and learn:

  • What elements are important on your website
  • How to set up your Google My Business Local Page
  • How Google Plus can help you zoom past your competitors
  • Two things you should not neglect if you want to rank in the local search pack
  • How to power past your competitors and dominate your area

Simply add your name and best email address in the box below and I'll whizz your report and worksheet straight over to you.

Don't worry, I hate spam too (probably more than you!)  I'll never trade, share, sell, exchange your email address or any other jiggery pokery.

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    Did you know you can transfer ownership of your Google Local Page?  One of the…

  • Google+ Local (google Places) merge with Google+ business pages
    Merging Your Google+ Local and Google+ Business Page

    UPDATE This procedure is now redundant as Google has introduced Google My Business and all…

Google+ Comments

Filed Under: local business internet marketing Tagged With: get to the top of Google, google search, google updates, panda update, penguin

About Jan Kearney

I believe that every business, no matter how small or how local can use the power of the web to gain more customers. I offer no bull coaching and mentoring so small business owners can strategically put the web to work for their business. I've been called a "compass" and a "navigator" and probably a few more names that aren't suitable for a profile!
Connect with me on Google+, Facebook, Pinterest

Your Local Search Road Map
Download your FREE report and worksheet now

local search roadmapGrab your guide to local search and learn:

  • What elements are important on your website
  • How to set up your Google My Business Local Page
  • How Google Plus can help you zoom past your competitors
  • Two things you should not neglect if you want to rank in the local search pack
  • How to power past your competitors and dominate your area

Simply add your name and best email address in the box below and I'll whizz your report and worksheet straight over to you.

Don't worry, I hate spam too (probably more than you!)  I'll never trade, share, sell, exchange your email address or any other jiggery pokery.

Meet Jan Kearney

I believe that every business, no matter how small or how local can use the power of the web to gain more customers. I offer no bull coaching and mentoring so small business owners can strategically put the web to work for their business. I've been called a "compass" and a "navigator" and probably a few more names that aren't suitable for a profile!
Connect with me on Google+, Facebook, Pinterest or Discover More About My Local Business Online…

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2 Stanley Villas, Greenway Road, Runcorn, Cheshire
Phone: 07847 554418

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