If you follow along on Facebook, you’ll know I have doing a coaching course. Nothing to do with marketing online, but it has been life changing! It’s been quite revealing and very soul searching. It’s made me realise I have to take stock – from how I work to why and with whom.
Anyway, I have been sifting and cleaning out my stuff, regaining focus. You would not believe just how much marketing online “stuff” I have on this laptop.
I collect it. I have more ebooks, mp3s, videos, tools and gadgets than you can shake a stick at. Most of them gathering virtual dust.
Sometimes it is shiny object syndrome (oh yes, I get it too occasionally!) Other times it is a genuine “let’s test it” moment, because I really don’t recommend that anyone else use things I haven’t used. Fancy tools, cool new systems and tactics, the latest gizmo…
Bin the fancy marketing online – keep it simple!
The one thing I have come to realise is really, I don’t need all this fancy marketing online stuff.
You don’t either.
One of the pitfalls of being online is how easy it is to get sucked into the latest thing. Before you know it, your time is spent pinning, tweeting, updating or fathoming out the latest gadget and not actually getting any proper work done.
You know, the kind that actually pays the bills.
Of course, I need to keep up with what is going on online because how else will I know how it works? How else can I talk with local business owners about their online strategy without understanding the ins and outs?
But YOU don’t need to do that.
All you need to do is check where your online audience are and plan the best way to reach them.
Ginny over at Marketing Twentyone reminds us that this week is National De-clutter Week. I’ve heard it all now! But, its a great opportunity to take a moment today to look at the marketing you are doing online and take stock.
If your time (and brain cells!) are being zapped for no return then you are either doing it wrong or aiming at the wrong audience.
Either way it’s not good.
For a local business, target local people.
Clear out everything that is not working for you. Keep things simple.
I like simple local marketing online. You’ll find out how simple if you join me at my Get Found Online Workshop in Widnes at the end of the month.
If you aren’t in the Widnes or Runcorn area and can’t make it, all is not lost. You know my policy on questions – I love them Feel free to pop them in comments or mail me 🙂Your Marketing Online, Time For A De-clutter by Jan Kearney