This procedure is now redundant as Google has introduced Google My Business and all new Pages are social pages. Claim your listing via google.co.uk/business
Merging Google+ Local and Google+ Business Pages
Google recently announced the first stage of merging your Google+ Local (Google Places) with your Google+ Business Page.
This will enable you to manage your Google Plus business presence from one dashboard through Google Plus. The old Google Places dashboard will no longer be needed.
At the moment, the merge is only available for Google+ Business pages in the Local Business category. It also requires a reverification of your address by postcard.
Hopefully, this will end all the waiting around on Google+ Local updates – particularly the image updates!
How to merge your Google Plus business presence
Update: I verified my business and made this video before the Google groups announcement was updated. Apparently the merging of pages is not available for service area businesses – it will be interesting to see if my postcard arrives and if the merge goes ahead glitch free.
What about if I’m a service area business with hidden address?
The new verification process does not currently support service area businesses with hidden addresses.
Other Google+ Local help and resources
Google and Your Business group – initial merge announcement thread
Google help doc – verify your page step-by-step
Google help doc – edits to Google+ verified pages
Blumenthals blog – Step-by-step verification with screenshots
Will you be merging your Google Plus local business pages?Merging Your Google+ Local and Google+ Business Page by Jan Kearney