Not being a visual person or a social butterfly for that matter, I’ve had my blinkers on when it comes to Pinterest. A conversation over in the Social Media Masterminds group on Facebook gave me reason to ponder on Pinterest a bit more.
What Is Pinterest?
Pinterest is a social pin board – an image driven social networking site. Seventeen million or so people (give or take, US stats so add the rest too) “pin” images and videos that catch their eye to virtual boards.
They like other people’s pins, re-pin them onto their own boards and leave comments.
If you are visually appealing business, I am sure you can already see the attraction.
What make’s Pinterest interesting though is the ability to open your boards for others to contribute.
Oh the possibilities…
But, let’s not get ahead of ourselves.
Is Pinterest right for your business?
The stats are quite startling. Studies have shown that Pinterest drives more traffic than Google+ YouTube and LinkedIn combined. Retailers are experiencing increased sales of products pinned, Shareaholic also found that Pinterest sends more referrers than Twitter.
It’s not just a place for women pinning crafts and interior design, here in the UK men are in the majority making up 56% of users.
All stats aside, Pinterest is a social network. If you are not prepared to have some involvement in the social part of things then really don’t expect a few pins of your latest product or service to suddenly bring in sales. The interwebs does not work like that.
Despite all the raving, Pinterest is still quite a small force here in the UK too. Like any other social network ask:
- Is your target market already there for you to get involved
- Are you prepared to build up a community if they’re not – is Pinterest the right fit for them?
- How will pinning fit in with your overall marketing strategy
- How will you measure success
The usual social media rules apply to Pinterest:
- Don’t just talk about you, pin things that will interest your audience
- Don’t just use Pinterest to sell, vary your pins
- Take the time to get involved, follow other people, like their pins, leave comments
Rather than repeat everything here, scroll further down to see The 10 Commandments of using Pinterest infographic…
How can you incorporate Pinterest into your local business marketing?
It’s time to get creative!
- Boards and pins do show up in search results, you’re a local business so use your location in the titles and description
- Search on Pinterest for other users in your area and those talking about it. Follow them and get involved if they’re a fit for your business
- Open up a couple of boards to other contributors – ask people to pin pictures or videos of them using your products or services.
- On the same line, ask for reviews or testimonials in the same way
- Tell your local story in images and/or video
If you have already taken the plunge into Pinterest, I’d love to know how you are finding it. Does it work for you? Leave a link to your boards in the comments, lets pop over and take a look!
Infographic originally seen on AmyPorterfield.com