I’ll be honest, I’m not a fan of Ricky Gervais – far from it. He makes me grit my teeth while I suppress the urge to wallop him!
However, flying through my feed last week was a post over on Hubspot with a video from Fast Company‘s creation series. Thankfully, the post was called “A 3-Minute Investment That’ll Make You a Better Content Creator” and didn’t mention Ricky Gervais at all or I wouldn’t have opened it!
Since I was reading the post, I gritted my teeth and watched Ricky share his story about how he learned to write. I thought I would share the video here too.
What has Ricky’s writing to do with online marketing?
The thing that struck me was the parallels between small businesses online and Ricky’s school essays. I think many of us have done the whole melodramatic hype thing or spent hours (days/weeks) researching and writing about something we have no interest in – I know I have!
“Write about what you know”
Very simple advice that applies to any content online, from your website and blog posts through to video creation. When you write about what you know (and hopefully are passionate about it’s your business after all!) the whole tone of the piece changes.
And that’s when you start making a connection.
Online marketing thrives on words – whether its ads through to social media to your blog. Sharing your passion and excitement about your business touches real people in a way that no hype or drama can.
What do you think? I’d love to hear your thoughts, leave a comment below 🙂What Can Ricky Gervais Teach You About Online Marketing? by Jan Kearney