Unless you plan on using mainly paid for traffic, social sharing is fast becoming a must these days for success online. Not only does social media drive its own traffic, but search engines now factor in social signals into their rankings.
This infographic from Compendium mainly examines data from Twitter and LinkedIn, but it shows how small changes can cause a big difference in response.
Social Sharing: What Works, Where and When
Your experience may not mirror what the social sharing statistics reveal. They’re great for a baseline to start your own tests looking at what works for you.
The main takeaway for me with this infographic is the importance of tailoring your message to the social platforms you are using. Each social site has its own quirks and personality. While connecting them all together and running one status update through multiple channels is easy and time saving, it doesn’t yield the best results in click throughs.
Over to you…
What’s your thoughts on social sharing? Have these stats surprised you?