Jan Kearney -Your Local Business Marketing Consultant
I’m really pleased to have Evelyn Cucchiara as a guest blogger today. I met Evelyn through the Biztopia challenge. She creates wonderful personalised QR code jewellery, which is really useful if you go networking for your business. People who know me will be looking at me sideways now saying, “But Jan, you don’t go networking […]
Yes, I have lost it… I was reading Tiffany’s blog on personalisation and why we fear it. Needless to say, it struck a cord not least because of my own hang ups about showing myself online and not hiding behind a character or logo. But also because small businesses I have worked with often do […]
The tail end of last week, anyone who reads about search would have spotted the Interflora ranking massacre unfold. It tweaked my interest, not only because Interflora are a huge national brand, but because they also dominate in many local searches too. Chatting with various people over the weekend, it was clear that many small […]
Yesterdays post about email marketing and newsletters generated some interesting responses. Oddly, not a huge discussion in comments, but several emails. I’ll address the questions in very broad terms here. First, how do I know plain emails work? The simple answer is… I don’t. I know what works for me. HTML email marketing didn’t work […]
Do you use email marketing or newsletters to keep in touch with your prospects and clients? It’s a question I’ve asked several times this week, both over coffee and in email chats. Most of the time the answer is no… On the occasions it has been yes, it’s yes but… Email Marketing Works (Better Than […]
I’ve been watching with interest the Facebook Ad fake likes story reported over on the BBC online technology channel. I’d love to know how anyone with obviously no clue how things work can run not one but three stories (so far) on reported fake likes from Facebook ads. I’m not going to jump in and […]
I love that Google have started to produce videos over in their Webmaster Academy. This particular one is basic SEO in 10 minutes. Don’t be fooled by the “for startups” line, these SEO tips apply to all business websites. Basic SEO in 10 Minutes Basic SEO Takeaways 301 redirect (permanent redirect) www or non-www to […]
Yesterdays blog, How Not To Promote Your Business On Facebook took the conversation in a bit of an unexpected direction over on MLBO Facebook Page. The spotlight turned to Facebook Ads and the spate of random telemarketing calls claiming to be calling on behalf of Facebook. I am sick of getting calls from people claiming […]
Are local marketing and sales skills really that difficult? Would you believe I started and finished my Christmas shopping yesterday. Granted, I don’t do Christmas, so the running around and spending fortunes for the hell of it really isn’t my thing. Needless to say I do buy the odd gift. Town was busy with last […]
Why Track Your Traditional Advertising and Marketing Campaigns? Way back when I first started work as a Lab Junior at the tender age of 16, the Waste Manager brought in an oddball sample to be tested. It was odd because the lab I worked in tested samples from set stages throughout a process – waste […]
I'm really pleased to have Evelyn Cucchiara as a guest blogger today. I met Evelyn through the … [Read More...]
The 30 Day Facebook Fanpage Challenge started on Monday in a flurry of activity and mad clicks. One … [Read More...]
Facebook Graph Search is rolling out to users as we speak. Unfortunately, small businesses simply … [Read More...]
“Being novices to IT, we hired Jan through a recommendation to help us with our web site(which is brilliant). Not only did she build the web site but she as mentored us through every step of the way, navigating the internet, encouraging us to joining different social networks. With out her help we would have been really struggling to cope with the requirements of a modern day business.
Rating by Elaine Parry: stars
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