Not Everyone Will Like You (and it Doesn’t Matter Anyway) [Infographic]

The 30 Day Facebook Fanpage Challenge started on Monday in a flurry of activity and mad clicks. One of the tasks within the Facebook group is to add your Facebook page to a document – basically so we can get to know other pages of interest to us and follow along. It was a great [...]

How To Run A Facebook Competition (Or How Not To Get Your Page Shut Down)

Who doesn’t love a simple Facebook competition?  Click like and share and you can win… Simple Effective Viral Win-win all round… NOT Over the last couple of weeks, I have spoken about Facebook competitions more times than I care to count with various small businesses looking to get their name out there.   Many have seen [...]

Facebook Graph Search Announced – Is Your Local Business Facebook Page Ready?

The web over the weekend was all a-flutter over what the big announcement would be from Facebook.  Yesterday, Facebook put anyone who cared out of their misery by announcing Graph Search. What is Facebook Graph Search? Anything Facebook does when it comes to search is a massive improvement.  Graph Search is social search.  It allows [...]

Yoast WordPress SEO: Open Graph Tags and Twitter Cards [Video]

My recent blog post about setting social sharing image thumbnails with Open Graph tags was perhaps not the most tech free and simple as it could be!  If you use WordPress, these Open Graph tags can be set really easily using the Yoast WordPress SEO plugin. While I was in the Social section of Yoast [...]

Basic Facebook Netiquette: Do’s and Don’ts for Busy Business Owners

Facebook – love it or loathe it, it can be a great tool to gather and nurture connections and potential clients.  The temptation is to dive straight in gung-ho and get your name out there as quickly as possible.  After all, with Facebook reaching a billion users this month, the urge to get a piece [...]

Why Did My Facebook Page Likes Decrease?

Earlier this year, Facebook announced that an estimated 8.7% of its user base were duplicate or fake accounts.  Of course, since they now are answerable to share holders, they need to clean up their act. At the end of August, Facebook came at the problem from the other side stating: When a Page and fan [...]

How Not To Run A Facebook Ad Campaign – A Lesson From The BBC

I’ve been watching with interest the Facebook Ad fake likes story reported over on the BBC online technology channel. I’d love to know how anyone with obviously no clue how things work can run not one but three stories (so far) on reported fake likes from Facebook ads. I’m not going to jump in and [...]

B2B Social Media: Educating Your Prospects Through Pinterest

Pinterest isn’t the first platform that springs to mind when thinking about B2B social media is it?  What’s a load of pictures got to do with generating leads and selling to businesses? Earlier this week I was purusing the Ultimate Blog Challenge Facebook feed and a Pinterest post caught my eye.  Not because it was [...]

Pondering About Pinterest – Is Pinterest Useful For Local Business?

Not being a visual person or a social butterfly for that matter, I’ve had my blinkers on when it comes to Pinterest. A conversation over in the Social Media Masterminds group on Facebook gave me reason to ponder on Pinterest a bit more. What Is Pinterest? Pinterest is a social pin board – an image [...]

55% UK Businesses Fail In Social Media… Are You One Of Them?

The “Tackling The Social Challenge” Report from EPI Server highlights a very disturbing social media problem… Only 45% of marketers monitor their own social communities, forums and blogs. I find that quite shocking. The whole point of social media is to interact. It allows you to add your personality and style to your business online. [...]