Another “me” video for Bonnie Gean’s Video Blogging Challenge. Today I natter about the joys of free. There’s a transcript below for those who prefer to read.
It’s not too late to join the challenge:
More about the challenge at http://www.bonniegean.com/march-video-blogging-challenge
Join the Video Blogging G+ Community at https://plus.google.com/u/0/communities/106607738627614514439
Or follow along on Pinterest at http://www.pinterest.com/mlbojan/video-blogging-challenge
Video Blogging Challenge Day 14
Hi, it’s Jan Kearney at My Local Business Online and this video is for Bonnie Gean’s Video Blogging Challenge. I’m just dashing out to my EFT session with the lovely Angelita. I thought I’d do this video really quickly before I left and then hopefully produce it later and get it out later on before I do my coaching training at the crack of dawn tomorrow.
So really, really quick today. I wanted to talk about free and the joys of free. I’ve read a few articles this week that have really slated free. And you know what? I know what they’re saying. I do totally understand what they are saying because free is never, ever free. You either pay with your time or you pay with your money.
I work with small businesses and local businesses who have a very limited budget. Let’s just say to coin a lovely phrase, “tighter than a gnats backside”. My role then is t get from A to B in the best way possible, within the budget possible and still be able to measure it. Yes, I do use free tools to do that.
The problem then comes when business owners try to do it themselves and use free tools they don’t always understand how or why a tool works how it does. They can often end up getting themselves in a bit of a mess simply through lack of understanding.
If you do decide to use free or close to free tools then do take the time to sit down and go through the learning curve that will be required for you to be able to use that tool effectively. Because free doesn’t always work out of the box you are going to need to sit down and look at settings and everything else, and how it will integrate with your website or social media depending on what the tools are.
That’s about it for now. I just wanted to say free doesn’t necessarily mean free. You do have to take the time to understand the tool you are using. How it works, why it works, how it can work for you and still be able to measure the outcome that you want as well. I’ll speak to you soon.
Over to you…
What do you think about free tools?Video Blogging Challenge Day 14 by Jan Kearney