I’m really pleased to have Evelyn Cucchiara as a guest blogger today. I met Evelyn through the Biztopia challenge. She creates wonderful personalised QR code jewellery, which is really useful if you go networking for your business.
People who know me will be looking at me sideways now saying, “But Jan, you don’t go networking unless we drag you out kicking and screaming!” This is true! I still think Evelyn has come up with a brilliant time saving idea, and she assures me that she ships her QR stones to the UK too.
What the Heck is a QR Code and Why Would I Want One?
A shout out to all of you technology phobes out there. I’m right there with you. In fact, when Jan asked me to write an article about QR codes for her readers, I immediately panicked because I don’t speak “techy”. She assured me that a non techy article would be a good fit. So here it is – why you need a QR code, direct from a non techy.
Know what a QR code is? I’m sure you’ve seen one, it’s that funky little black square with lots of dots inside. Looks like this:
You scan it with a free app on your smart phone, and it brings you to a website where you can get a coupon, more info about a product, whatever. It basically makes it easy for a buyer to get info from a seller.
In the past, QR codes (quick response codes)were used mostly by big businesses, but that’s changing. QR codes were scanned by over 1 billion people last year, and 75% of those users are over age 25. Face it, QR codes are the future.
So what does this mean to you and your business?
It means you now have a way to:
- reduce the amount of key board entry you have to do
- make it easy to grow your list
- give you your life back.
All you do is create a QR code for your sign up list for your business – then put it anywhere your customers hang out. It’s easy to create one – you just need the URL address of your mailing list sign up page. (If you don’t have a mailing list manager yet, you should. Check out Constant Contact or Mail Chimp. I personally like Mail Chimp because it’s very easy to use for non techys like me.) Enter that URL into any QR code generator you find online, and then print your QR code out on your signs, your business card, wherever.
Then, when someone wants to join your list, get your ezine, your newsletter, or become a part of your tribe, all they need to do is scan your QR code! After entering their info, they automatically get put on your list.
What a QR code means for you?
- you don’t have to enter info manually from business cards you collect.
- you now have a list of people who actually WANT more info from you.
- the time you would have spent entering in data is now yours free and clear.
So why am I, the non tech person writing this article? Well, I’m Evelyn Cucchiara of The Hopeful Life, and I invent products and ideas to make life happy, organized, peaceful, efficient and full of fun. HOPEFUL!
I recently invented a product that uses a QR code and Jan thought my experience would be helpful to other entrepreneurs.
Here’s my story:
I was at a Chamber of Commerce event and came home with a whole bunch of cards stuffed into my bag. I was excited to have connected with so many people. Once I was home, I tossed the cards into a bowl with all the other cards I’ve recently collected. I made a mental note to add the contacts to my email list soon, real soon. But life got in the way.
Specifically, I think it was dinner time. I had to put my mom hat back on.
Needless to say, those cards never got entered onto my list. Not that day or any other day.
Later that night while lying in bed, I realized that there had to be a better way. After all, that’s what I do! So, as I was lying there in bed, I was thinking “How can this be simplified?” It suddenly came to me. I would put a QR code for my mailing list on something I could wear, something that would fit in with my life and my wardrobe!
Hence The QR Stone was born. Want to see it?
That’s why Jan asked me to write this article. QR code info from a non techy person.
Stop a minute and think about how directing a potential customer to a specific URL could help your business. You would be in the drivers seat. You wouldn’t have to wait to hear from them, you’d be able to connect with them whenever you want. As an entrepreneur, you know your money is in your list. Why not make it easy for you and your potential customer to join?
That simply put, that’s why you need a QR code. And trust me, it’s easy. After you start using one, you’ll wonder why you’ve wasted so much time before by not using it.
Welcome to the 21st century!
With over 15 years experience in designing short cuts for busy professional women, Evelyn Cucchiara has launched The Hopeful Life, http://www.TheHopefulLife.com, where she shares all of her innovative short cuts on how to live a life that is Happy, Organized, Peaceful, Efficient & Full of fun. In short, HOPEFUL! Currently an entrepreneur, Evelyn focuses on teaching busy professional women how to streamline their lives so that they can find that sense of balance and time for what matters most to them. She’s the mom of 3 boys, has been married almost forever to the same man, and finds time to run an internet business as well as a brick and mortar business. And live The Hopeful Life. She owes it all to her shortcuts. (Oh, and by the way, she’s also the author of the Amazon best seller “30 Days to an Organized Home.” http://amzn.to/NNHxmd)
The QR Stone in action
Over to you…
Do you make use of QR Codes when you’re out networking? Do you go out networking or are you like me, only if you’re dragged kicking and screaming? 🙂What the Heck is a QR Code and Why Would I Want One? by Jan Kearney