My Local Business Online

Jan Kearney - Your Local Business Online Marketing Consultant - call me 07847 554418

Jan Kearney – My Local Business Online

Helping you get your business found online by LOCAL people

  • Home
  • Problems I Solve
    • I need a website that works
    • I need more online visibility for my local business
    • I want to start video marketing
    • My WordPress site baffles me
  • Why I Do It
    • Privacy
  • Toolbox
  • Contact Me
You are here: Home / Blogging / Business Blogs – 3 Great Benefits of Blogging for Small Businesses

Business Blogs – 3 Great Benefits of Blogging for Small Businesses

March 23, 2011 by Jan Kearney

blogging for businessAren’t some business blogs boring? Reading some is worse than watching paint dry…

From dry facts and figures to regurgitated content and news, no wonder many business owners feel discouraged from even starting blogging.

I’m often asked what is the point in blogging for business, particularly small business. And, in truth, there isn’t one single “point” to blogging at all.

Now, before you roll your eyes at me and wander off, hear me out. There isn’t a single point in blogging for your small business because there are many points. The benefits of a blog are so immense that I couldn’t possibly cover them all in a single post. I have chosen three benefits of business blogs that I feel have the most impact.

Contents

  • #1 Relevant Content.
  • #2 Expert Status
  • #3 Increased Online Visibility
  • blog image courtesy of svilen001
  • Related Posts

#1 Relevant Content.

Keeping your website updated and current can be a pain. Often, it’s written in a code you don’t understand, you need to keep going back to your web-developer to get updates online. That costs!

Over the last few years, the internet has changed. Static business card type websites are very much a thing of the past. Internet users want current information, they want to interact, they want to be social.

A business blog is the perfect platform for your small business that you can keep updated and have the opportunity for your audience to interact with you. But, don’t follow the crowd – your small business blog is not just a way to keep up with the Jones’ online!

Posting great content that people want to read (and share!) is a must.

A mistake many small businesses make is to just cut and paste “news” or other sources of information. Let’s be frank here, people can read the latest news on news sites. Why should they go to you to read something that is already out of date by the time you have posted?

By all means post snippets of news, if it’s from a trusted source link back to the main story too. Don’t just copy and paste the whole story.

This is where you make your blog unique so also add your spin, your take, your thoughts on the story. How will it affect your audience in your opinion?

#2 Expert Status

Establishing yourself as an expert in your field, the “go to” person for information, is much easier with a blog. People search online for information all the time. From how to do certain tasks, to details of products and services.

You may be wondering why your business should give out information.

Well, if you don’t someone else, maybe your competitors, will. It’s all about building trust, building up a relationship, showing to your target audience that your business knows what it’s talking about.

A blog personalises your company and its products/services, which in turn increases the value of your organisation in the eyes of your target audience.

#3 Increased Online Visibility

The reason why you have a business website is for online visibility. Blogs are fantastic for increasing your web presence. Their organised structure teamed with regular targeted content updates can make blogs a virtual magnet for search engines.  That’s why we are all here, to be visible, to be found by our potential clients.  Business blogs are one of the easiest and cost effective ways to market your small business online.

If you need a blog setting up for your small business, please contact me or call on 07847 554412

Your thoughts are always appreciated. And, if you found this article useful, share the knowledge using the buttons below 🙂

blog image courtesy of svilen001
Business Blogs – 3 Great Benefits of Blogging for Small Businesses by Jan Kearney

Related Posts

  • We can Blog it!
    Blogging for small business - do you want to feature in my interview series?

    Are you a small business owner who uses blogging to generate leads and clients? I'm…

  • marketing ideas for small business
    Online Marketing Ideas for Small Businesses

    Marketing Ideas for Small Businesses That Won't Break the Bank You know your small business…

  • local business blogging
    Blogging for Local Business – Dare to Be Different?

    There is a problem with blogging for local business... ...and it's twofold. First, local business…

Filed Under: Blogging Tagged With: blogging for business, small business blogging

About Jan Kearney

I believe that every business, no matter how small or how local can use the power of the web to gain more customers. I offer no bull coaching and mentoring so small business owners can strategically put the web to work for their business. I've been called a "compass" and a "navigator" and probably a few more names that aren't suitable for a profile!
Connect with me on Google+, Facebook, Pinterest

Meet Jan Kearney

I believe that every business, no matter how small or how local can use the power of the web to gain more customers. I offer no bull coaching and mentoring so small business owners can strategically put the web to work for their business. I've been called a "compass" and a "navigator" and probably a few more names that aren't suitable for a profile!
Connect with me on Google+, Facebook, Pinterest or Discover More About My Local Business Online…

Also On The Blog…

7 Useful image optimisation tips for search and social media

7 Useful Image Optimisation Tips For Search And Social Media

A web page without an image is almost naked, missing something, a finishing touch. Basic image optimisation can transform your web pages, product … [Read More...]

50 Fabulously free stock photo sites to bling up your blog

50 Fabulously Free Stock Photo Sites To Bling Your Blog

Not all of us have photographic talent. Creating your own photo images for your website, social updates, blog or presentations is HARD.  When the … [Read More...]

Is your business website Google-worthy in 2016?

Is Your Business Website Google-Worthy In 2016?

Creating your own local business website is never an easy task, especially when the guidelines change regularly. As always online, the only thing you … [Read More...]

Jan Kearney
and My Local Business Online
Helps small business owners get to grips with the web and get found online.
2 Stanley Villas, Greenway Road, Runcorn, Cheshire
Phone: 07847 554418

You need to know

This website uses cookies. By continuing using the site, you are agreeing to the use of cookies. Info on the cookies used can be found in my privacy policy.

Jan Kearney is a participant in the Amazon EU Associates Programme, an affiliate advertising programme designed to provide a means for sites to earn advertising fees by advertising and linking to Amazon.co.uk.

More Info

  • Contact Me
  • About
  • Privacy

Copyright © 2025 · My Local Business Online · WordPress · Log in