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You are here: Home / Small Business Marketing / Content Marketing – How You Can Win The Game [Infographic]

Content Marketing – How You Can Win The Game [Infographic]

January 25, 2013 by Jan Kearney

content marketing - are you playing the game?I loved this content marketing game infographic and thought I would share!

Having just been handed 17 leaflets to look at, it seemed very apt too. 

What can the business owner do with the information on these leaflets to spread the word online about their business?

  • after some minor editing there are at least 17 blog posts
  • convert the leaflets to PDF and share on doc sites
  • there are more than I can count tips and benefits, which are ideal as tweets, quick status updates, and even images as quotes
  • the same info can go into slides for presentations and video to be shared on relevant sites
  • repackage the info and use as downloads to encourage people to part with their email address

And yet, most small business owners stick with leaflets and ads in the paper…

Are you playing the Content Marketing Game?  Without further ado, here’s the rules!

The Content Marketing Game

Hrmarketer.com | Infographic | Content Marketing: A Game of Skill

Infographic from HR Marketer

Over to you…

Are you playing the content marketing game?  What do you do to promote your business online?  I’d love to hear from you in the comments!

Content Marketing - How You Can Win The Game [Infographic] by Jan Kearney
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Filed Under: Small Business Marketing Tagged With: blogging for business, content marketing, infographics, social media marketing

About Jan Kearney

I believe that every business, no matter how small or how local can use the power of the web to gain more customers. I offer no bull coaching and mentoring so small business owners can strategically put the web to work for their business. I've been called a "compass" and a "navigator" and probably a few more names that aren't suitable for a profile!
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Comments

  1. Ginny Carter says

    January 25, 2013 at 2:39 pm

    Love your example of the leaflets – such a common issue. And the infographic is great, a real inspiration to get that content created and shared.

    • Jan Kearney says

      January 26, 2013 at 2:33 am

      Hi Ginny – it’s a common problem I come across. Business owners “don’t have content”. They do, they just don’t recognise it! Thanks for popping in 🙂

  2. Corinna says

    January 25, 2013 at 6:34 pm

    ‘Trying’ to play the game. Lots of work. That’s why we hire teams to professionally manage this!

    • Jan Kearney says

      January 26, 2013 at 2:31 am

      Hi Corinna – oh the luxury of hiring whole teams! lol Thanks for popping in 🙂

  3. Jo Cornelison says

    January 25, 2013 at 6:43 pm

    Your graphics really rock this post!! And your advice is on point. Great post!!!

    • Jan Kearney says

      January 26, 2013 at 2:30 am

      Hey Jo – I wish I could take credit for those graphics! Thanks for popping in 🙂

  4. Wyneatte says

    January 26, 2013 at 1:44 am

    I love the graphics and I wish I didn’t have to manage mine personally because it is a lot of work. This post was quite informative and I appreciate it. Great post!

    • Jan Kearney says

      January 26, 2013 at 2:29 am

      Hi Wyneatte, you know… I do think it’s harder doing your own than getting involved in someone else’s promotion. I struggle with “me” all the time. But, they key is a bit of planning and getting into a routine. It’s ok to start small. It’s ok to ask for help and to outsource too 🙂
      Thanks for popping in and commenting!

  5. Eleanor says

    January 26, 2013 at 9:35 am

    Amazing tips! I love the whole repurposing for content marketing. Sometimes I can’t get my clients to visualize this, will have to share this post with them! Thank you Jan.

Meet Jan Kearney

I believe that every business, no matter how small or how local can use the power of the web to gain more customers. I offer no bull coaching and mentoring so small business owners can strategically put the web to work for their business. I've been called a "compass" and a "navigator" and probably a few more names that aren't suitable for a profile!
Connect with me on Google+, Facebook, Pinterest or Discover More About My Local Business Online…

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and My Local Business Online
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