My Local Business Online

Jan Kearney - Your Local Business Online Marketing Consultant - call me 07847 554418

Jan Kearney – My Local Business Online

Helping you get your business found online by LOCAL people

  • Home
  • Problems I Solve
    • I need a website that works
    • I need more online visibility for my local business
    • I want to start video marketing
    • My WordPress site baffles me
  • Why I Do It
    • Privacy
  • Toolbox
  • Contact Me
You are here: Home / Small Business Marketing / What Customer Needs Are You Addressing?

What Customer Needs Are You Addressing?

January 9, 2013 by Jan Kearney

Yesterday, I had a lovely coffee and brainstorm with a local business owner.  We sat chatted about the joys of getting found online, online advertising, social media, email and more.  We touched briefly on pricing and markets – and dogs too…

But, the crux of the matter was, while she was trying hard to be everywhere she hadn’t pinned down exactly who she was trying to reach.

Then last night, I was catching up with some blog reading and saw this cartoon.

Customer needs

It summed everything up for me.

When it comes to getting customers online, addressing their needs (or what they think they want!) is something you do need to pin down at the beginning.  Otherwise, you’re pedalling fast and going nowhere.

It doesn’t matter what your business is.  If you don’t know who your ideal customer is and what they need from you, your communication on any platform won’t be effective regardless of price.

What are your thoughts? Leave a note in the comments 🙂

Cartoon by Tom Fishburne

What Customer Needs Are You Addressing? by Jan Kearney
Your Local Search Road Map
Download your FREE report and worksheet now

local search roadmapGrab your guide to local search and learn:

  • What elements are important on your website
  • How to set up your Google My Business Local Page
  • How Google Plus can help you zoom past your competitors
  • Two things you should not neglect if you want to rank in the local search pack
  • How to power past your competitors and dominate your area

Simply add your name and best email address in the box below and I'll whizz your report and worksheet straight over to you.

Don't worry, I hate spam too (probably more than you!)  I'll never trade, share, sell, exchange your email address or any other jiggery pokery.

Related Posts

  • marketing ideas for small business
    Online Marketing Ideas for Small Businesses

    Marketing Ideas for Small Businesses That Won't Break the Bank You know your small business…

  • What Have You Done To Promote Your Business Online This Week?

    Now there’s an interesting question… What have you done to promote your business online? I…

  • no traffic to your website?
    How Do You Get Traffic To Your Website?

    No Traffic to Your Website? Ahh, the information super highway, the place of dreams, the…

Filed Under: Small Business Marketing Tagged With: clients, customers, get found online, internet marketing, online marketing, online visibility

About Jan Kearney

I believe that every business, no matter how small or how local can use the power of the web to gain more customers. I offer no bull coaching and mentoring so small business owners can strategically put the web to work for their business. I've been called a "compass" and a "navigator" and probably a few more names that aren't suitable for a profile!
Connect with me on Google+, Facebook, Pinterest

Comments

  1. Cher says

    January 9, 2013 at 3:27 pm

    Great point Jan, I always stutter when trying to answer this one, the fact that the answer does not come out of my mouth quick enough say’s ‘I am ain’t sure’ :O
    Cher

    • Jan Kearney says

      January 10, 2013 at 11:45 am

      There’s your homework this week then, Cher – pin down why 🙂

  2. Shawn says

    January 9, 2013 at 3:32 pm

    So true! I believe I read the same article and what I got from it is you aren’t helping your customer if what you have is to far below them and they don’t have that need any more. And if what you have to offer is to far above them and it would be of no use to them as of yet. You have to be where your customer is at this point of time.

    • Jan Kearney says

      January 10, 2013 at 11:44 am

      Great points, Shawn – it’s about communicating what they need from you 🙂 Thanks for your comment!

  3. Brenda Spandrio says

    January 9, 2013 at 5:45 pm

    Good point! I know that, as The Declutter Lady, I could go crazy trying to cover every area of disorganization. I focus mainly on “when you don’t know where to start” since that is the biggest issue my clients face!

    • Jan Kearney says

      January 10, 2013 at 11:42 am

      Exactly, Brenda! Now you have given me an idea for future posts! Thanks for popping in and commenting 🙂

  4. Debra says

    January 10, 2013 at 12:26 am

    Straight to the point and good advice! Thanks for sharing!

    • Jan Kearney says

      January 10, 2013 at 11:34 am

      Makes a change me being straight to the point! Thanks for popping in, Debra 🙂

  5. Bonnie Gean says

    January 10, 2013 at 6:46 pm

    This is exactly what I expressed in my article about Targeted Buyers. I was amazed to find out just how many comments there were, and questions asked, because people were not sure WHERE to find their targeted customers.

    • Jan Kearney says

      January 15, 2013 at 10:25 pm

      Pinning down the target is the first step isn’t it, Bonnie. I found that most people I speak with don’t give it much thought.

  6. Jenny says

    January 11, 2013 at 3:44 pm

    So true Jan. So many businesses hate to be pinned down to a niche because they fear it will limit them, when in fact of course it actually positions them! Always good to have a reminder to refocus! Thanks Jan

    • Jan Kearney says

      January 15, 2013 at 10:26 pm

      Thanks for your thoughts, Jenny. It’s true, that focus does work really well!

  7. Sue Worthington says

    January 14, 2013 at 12:47 am

    It is without a doubt the number one thing that everyone to who I ask the question ‘Who do you think your target market is?’ – well you know the answer, they always say everyone!
    Hard to get your head around the fact that narrowing your target actually gets you more business!
    Sue

    • Jan Kearney says

      January 15, 2013 at 10:20 pm

      Oh yes, I hear you, Sue! I want to reach everyone is a stock answer here too 🙂

Meet Jan Kearney

I believe that every business, no matter how small or how local can use the power of the web to gain more customers. I offer no bull coaching and mentoring so small business owners can strategically put the web to work for their business. I've been called a "compass" and a "navigator" and probably a few more names that aren't suitable for a profile!
Connect with me on Google+, Facebook, Pinterest or Discover More About My Local Business Online…

Also On The Blog…

7 Useful image optimisation tips for search and social media

7 Useful Image Optimisation Tips For Search And Social Media

A web page without an image is almost naked, missing something, a finishing touch. Basic image optimisation can transform your web pages, product … [Read More...]

50 Fabulously free stock photo sites to bling up your blog

50 Fabulously Free Stock Photo Sites To Bling Your Blog

Not all of us have photographic talent. Creating your own photo images for your website, social updates, blog or presentations is HARD.  When the … [Read More...]

Is your business website Google-worthy in 2016?

Is Your Business Website Google-Worthy In 2016?

Creating your own local business website is never an easy task, especially when the guidelines change regularly. As always online, the only thing you … [Read More...]

Jan Kearney
and My Local Business Online
Helps small business owners get to grips with the web and get found online.
2 Stanley Villas, Greenway Road, Runcorn, Cheshire
Phone: 07847 554418

You need to know

This website uses cookies. By continuing using the site, you are agreeing to the use of cookies. Info on the cookies used can be found in my privacy policy.

Jan Kearney is a participant in the Amazon EU Associates Programme, an affiliate advertising programme designed to provide a means for sites to earn advertising fees by advertising and linking to Amazon.co.uk.

More Info

  • Contact Me
  • About
  • Privacy

Copyright © 2022 · My Local Business Online · WordPress · Log in