Yesterday, I had a lovely coffee and brainstorm with a local business owner. We sat chatted about the joys of getting found online, online advertising, social media, email and more. We touched briefly on pricing and markets – and dogs too…
But, the crux of the matter was, while she was trying hard to be everywhere she hadn’t pinned down exactly who she was trying to reach.
Then last night, I was catching up with some blog reading and saw this cartoon.
It summed everything up for me.
When it comes to getting customers online, addressing their needs (or what they think they want!) is something you do need to pin down at the beginning. Otherwise, you’re pedalling fast and going nowhere.
It doesn’t matter what your business is. If you don’t know who your ideal customer is and what they need from you, your communication on any platform won’t be effective regardless of price.
What are your thoughts? Leave a note in the comments 🙂
Cartoon by Tom FishburneWhat Customer Needs Are You Addressing? by Jan Kearney