A couple of weeks ago, I was invited over to St Helens Chamber of Commerce to take part in an interview about New Enterprise Allowance and self-employment. It went out on BBC Radio 4’s Today programme early this morning.
I was cut down to one line *sobs*.
It was an experience that pushed me way out of my comfort zone and I am so glad I was invited to take part. An adventure no less!
But, what surprised me was I was introduced as someone who has set up a search engine optimisation company. Well, that was news to me…
It was more shocking as I chatted about Facebook Timeline changes, which certainly isn’t SEO. I chatted about Google Places too. At a push that can be called local SEO I guess.
This isn’t the first time I have denied “doing just SEO”. Yes, I can do all that competitor analysis stuff. Yes, I can tweak and change website internal tags. Yes, I can do link building that doesn’t involve spamming WordPress comments and spinning articles.
But, that isn’t what I “do”.
It comes down to what I think I do and what you think I do…
I need your help to sort this out once and for all and tighten up how I present myself.
So what do I do?
Well, I start with finding out where you are now and where you want to be with your web marketing strategy. I advise how to get there and how to tie it in with more traditional marketing too.
I set up and optimise Google Places and associated accounts. I find and update citations, I can maintain your listing on an ongoing basis.
If you need a website, I build one that works. If you want web “design”, I have contacts who design websites and/or graphics who I work alongside.
I build WordPress websites, and they need maintaining and updating. I do that on a regular basis too. If you are blogging (and you should be!) I can help you with that or show you how to do it.
Does social drive you insane? I can help you pin down where your audience is and set up social media accounts. If you need help monitoring accounts and replying, I can do that. I work with graphics guys as necessary too for any headers or backgrounds you may need.
I help you attract local people online using a combination of techniques from SEO, to social, to paid advertising. I work with other marketers, social managers, copywriters, graphics and web designers when needed.
Basically, I understand how things work and fit together online. I can do some or all of it for you or show you how to do it yourself.
So over to you…I Don’t Just Do SEO Do I? by Jan Kearney