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You are here: Home / local business internet marketing / I Don’t Just Do SEO Do I?

I Don’t Just Do SEO Do I?

April 10, 2012 by Jan Kearney

bbc radio 4 logoA couple of weeks ago, I was invited over to St Helens Chamber of Commerce to take part in an interview about New Enterprise Allowance and self-employment.  It went out on BBC Radio 4’s Today programme early this morning.

I was cut down to one line *sobs*.

It was an experience that pushed me way out of my comfort zone and I am so glad I was invited to take part.  An adventure no less!

But, what surprised me was I was introduced as someone who has set up a search engine optimisation company.  Well, that was news to me…

It was more shocking as I chatted about Facebook Timeline changes, which certainly isn’t SEO.  I chatted about Google Places too.  At a push that can be called local SEO I guess.

This isn’t the first time I have denied “doing just SEO”.   Yes, I can do all that competitor analysis stuff.  Yes, I can tweak and change website internal tags.  Yes, I can do link building that doesn’t involve spamming WordPress comments and spinning articles.

But, that isn’t what I “do”.

It comes down to what I think I do and what you think I do…

I need your help to sort this out once and for all and tighten up how I present myself.

i don't just do SEO, do I?So what do I do?

Well, I start with finding out where you are now and where you want to be with your web marketing strategy. I advise how to get there and how to tie it in with more traditional marketing too.

I set up and optimise Google Places and associated accounts.  I find and update citations, I can maintain your listing on an ongoing basis.

If you need a website, I build one that works.  If you want web “design”, I have contacts who design websites and/or graphics who I work alongside.

I build WordPress websites, and they need maintaining and updating.  I do that on a regular basis too.  If you are blogging (and you should be!) I can help you with that or show you how to do it.

Does social drive you insane? I can help you pin down where your audience is and set up social media accounts.  If you need help monitoring accounts and replying, I can do that.  I work with graphics guys as necessary too for any headers or backgrounds you may need.

I help you attract local people online using a combination of techniques from SEO, to social, to paid advertising.  I work with other marketers, social managers, copywriters, graphics and web designers when needed.

Basically, I understand how things work and fit together online.   I can do some or all of it for you or show you how to do it yourself.

So over to you…

I’d love to know what you think I do and what to call myself!  You can leave a comment below, or over on Facebook or mail me.  I appreciate your help 🙂

I Don’t Just Do SEO Do I? by Jan Kearney
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Filed Under: local business internet marketing Tagged With: local business online marketing, SEO, services, social media

About Jan Kearney

I believe that every business, no matter how small or how local can use the power of the web to gain more customers. I offer no bull coaching and mentoring so small business owners can strategically put the web to work for their business. I've been called a "compass" and a "navigator" and probably a few more names that aren't suitable for a profile!
Connect with me on Google+, Facebook, Pinterest

Comments

  1. Cindy Murphy says

    April 10, 2012 at 5:59 pm

    Hi Jan,

    It sounds like you are a go to person for those who need their foundations set up. For example, I could recommend you as an outsource person to my folks who were looking for someone who has expertise in setting up blogs, and other areas of biz that I am not an expert in.

    You have so many talents. Thanks for letting me know all that you do.

    Cindy

    • Jan Kearney says

      April 10, 2012 at 10:35 pm

      Hi Cindy, thanks for popping by 🙂

      That’s exactly what I do – build foundations. Now how to put it in a way that people don’t say, “ahh you do SEO?” lol

  2. Valerie Cuell says

    April 12, 2012 at 5:34 pm

    Well done on your radio appearance.

    Your dilemma sounds similar to mine! What do you call yourself?

    You sound like the ‘go to girl’ for marketing your local business online, but I’m afraid I can’t think up any catchy descriptions at present.

    Let us know when you come up with your ideal name 🙂

    • Jan Kearney says

      April 13, 2012 at 9:02 am

      Thanks Valerie! We do have a similar issue don’t we. Time to get out on the street and find out what words normal people use 🙂

Meet Jan Kearney

I believe that every business, no matter how small or how local can use the power of the web to gain more customers. I offer no bull coaching and mentoring so small business owners can strategically put the web to work for their business. I've been called a "compass" and a "navigator" and probably a few more names that aren't suitable for a profile!
Connect with me on Google+, Facebook, Pinterest or Discover More About My Local Business Online…

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Jan Kearney
and My Local Business Online
Helps small business owners get to grips with the web and get found online.
2 Stanley Villas, Greenway Road, Runcorn, Cheshire
Phone: 07847 554418

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