Easy Online Visibility – Do What You Already Do…
When you think about online visibility it’s easy to get wrapped up and overloaded with what you should be doing on the internet to promote your business website. So wrapped up in fact, that using traditional techniques to build awareness of your business website is often overlooked.
Not everyone wants to pick up the phone or call in to your premises to find out basic information like your opening hours or who to contact. Sometimes people just want to find out a bit more about you and your company – remember 75% of Brits research products and services online before making a purchase.
Sometimes, online visibility is as simple as making sure that people you interact with as part of your usual business routines are aware of your online presence.
5 Simple Offline to Online Visibility Tips
1. Your Business Card
Obvious isn’t it? Well maybe not. I have a mountain of business cards that have little more than an address, phone and email on them. Why force people’s hands and make them search for more information about you? Give them your online details upfront and include:
- Your website address
- Your active social media profiles such as LinkedIn, FaceBook page and Twitter
- Why not try a QR Code?
QR Codes can be as simple as a vCard with all your contact details, including your address, phone, email and website to store directly on the phone. You can redirect to your website, Facebook Page or even Google Places review page. The possibilities are almost endless.
2. Your Business Stationary
Invoices, receipts, compliment slips, info leaflets, headed notepaper…
How many of these have your online details? Again, do not just include your email address, but also your website and social profiles too. Why not push the boat out and try a QR code, they’re free to create at QR Stuff.
3. Your Vehicle
Don’t follow the crowd…
You may not have the budget for a full designed vehicle wrap but you can put your details on a sticker, decal or sunscreen strip. But, this is where you will stand out by giving people a reason to visit your website and capture their name and email address.
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4. Print Ads
Whether it’s the local paper or Yellow Pages, always include your online details when you advertise. As above, make it effective by giving people a reason to visit your website – and capture their email address in return for your offer!
5. Promotional Gifts
We’ve all done it at some point – trade shows, seminars, demonstration or open days and given out what seems to be a tonne of pens, badges, balloons, key rings, mugs – the whole she-bang all nicely printed with a business name. Make them work harder for you and at least include your website address too.
Online Visibility is Easy to Track
The great thing about online visibility, particularly pointing people back to your website, is it can be easily tracked. You’ll get a good picture of where people have come from, what works and what doesn’t…
I’ll show you in my next post how you can track response to your offline – online visibility using Google.
Image credit – familymwr
Over to you, I’d love to hear about if you use traditional methods to increase online visibility and how it works for you. Leave a comment below.5 Simple Online Visibility Tips – Take it Offline by Jan Kearney