Now there’s an interesting question…
What have you done to promote your business online?
I don’t mean just saying you have a website or a Facebook page. What have you actually done – what actions have you taken to get the word out about your business?
You see, having a website, Facebook page or any one of the myriad of social accounts is not enough.
Connecting all the accounts together and blasting “buy me” messages into cyberspace is not enough.
It takes effort to promote your business online!
I guess you have probably realised by now that it is not as easy as people make out to promote your business online. It doesn’t happen automatically. People don’t just turn up and buy your products or book your services.
If only promoting your business was so easy!
We’d all be retiring next year and living the high life…
Online promotion has been a recurring theme throughout this week. I’ve met or chatted to several small business owners and prospective business owners, and turned down as much work as I have picked up.
Because I know that just putting up a website or creating a Facebook page is not enough. I can’t work miracles. It simply isn’t in me to take on projects that my gut feeling tells me won’t benefit my clients. All the “stuff” that surrounds it needs doing too. It is an ongoing process.
A brand new website isn’t suddenly going to appear at the top of the rankings – even locally. A Facebook page without interaction is pointless.
You, the business owner, need to make a choice.
You can either pay to promote your business online using ads or hiring someone to do the legwork you don’t have time to do.
You put the time in to drive traffic to your website, email your list, collect Facebook fans etc.
Promoting your business online is not free. You pay with your money or your time – sometimes both!
Which brings me nicely back to the question, “What actions have you taken to promote your business online this week?”
Do you know where to start promoting your business online?
I suggest the beginning…
For a local business:
- A website – with a blog and email opt in too
- Local directories and review sites
- Google Places
Before spreading your wings wider, get the foundations in place.
Then, each week make the time to blog, to email your list and to find new sites to add your business details.
Once a month pop into your Google Places account and check your details are how you left it, take the opportunity to update your status, change images or videos.
And now fill in the blue strip below to get your “Get Started Online” reports.
What methods have you used this week to promote your business online?
Pop your actions in the comments – which in turn will link back to your website. Yes, that’s an action too!
Image Copyright (c) 123RF Stock PhotosWhat Have You Done To Promote Your Business Online This Week? by Jan Kearney