Search Engine Optimisation (SEO) is both a science and an art. It is the practice of getting your local business website ranked in the search engines for targeted phrases.
There are two aspects of search engine optimisation:
On-site search engine optimisation – the process of letting the search engines know what your site is about,
Off-site search engine optimisation – the process of building links back to your website.
When hiring a company to optimise your website it is important to check the methods used. Outdated, unethical practices include:
- Keyword stuffing (using the same words/phrases over and over in tags and content),
- Invisible text and links,
- Buying lots of links,
- Link farms,
- Cloaking,
- Mirror sites and duplicate content,
- Doorway or bridge pages.
While these practices may work in the short term to bring you higher rankings and online visibility, it is possible to have your website banned and de-indexed when caught out.
My Local Business Online only uses ethical SEO techniques and will provide you with full reports.
Contact us today and find out how we can help you.
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