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You are here: Home / Social media / Rock Social Media In 30 Minutes Per Day

Rock Social Media In 30 Minutes Per Day

April 2, 2013 by Jan Kearney

Do you find social media to be a huge time vampire, waiting to be invited in.  Then pouncing, fangs bared and sucking all the hours from the day minute by minute?

Ok, perhaps a slight exaggeration there…

social media marketing in just 30 minutes?

It is easy to get sucked into social media cleverly disguised as marketing and lose track of time.  Before you know it, you’re catching up with a school mate you haven’t seen in years on Facebook or scrolling through the masses of delicious food pics on Pinterest! (Or is that just me?)

There’s so much to do each day when you’re running a business.  Social media marketing is often left out or updates thrown on last minute enmass to annoy your followers.  Neither option is marketing and neither option produces the results you are looking for.

Exact Target have put together this nifty infographic to get your social media marketing back in control and producing results in just 30 minutes a day.

Rock Your Social Media

social media marketing

This infographic is brought to you by ExactTarget, a leader in social media marketing.

Over to you…

How much time do you spend on your social media channels?  Do you think social marketing for  30 minutes a day is possible?

Rock Social Media In 30 Minutes Per Day by Jan Kearney
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Filed Under: Social media Tagged With: facebook, Google Plus, infographics, Pinterest, social media marketing, twitter

About Jan Kearney

I believe that every business, no matter how small or how local can use the power of the web to gain more customers. I offer no bull coaching and mentoring so small business owners can strategically put the web to work for their business. I've been called a "compass" and a "navigator" and probably a few more names that aren't suitable for a profile!
Connect with me on Google+, Facebook, Pinterest

Comments

  1. The Great Gordino says

    April 2, 2013 at 10:28 am

    Hi Jan,
    I do agree that setting time slots is helpful so as not to lose track on social media.
    Looking at the graphic, I don’t really use twitter, nor pinterest or linkedin. I focus on blog and facebook, but would say that a limit of 6 minutes on facebook would just not be enough.
    Do you think it’s best to concentrate on one social media channel and focus there, or spread yourself around?
    cheers,
    Gordon

    • Jan Kearney says

      April 2, 2013 at 11:56 am

      The 2 minutes on G+ amused me – I’m not a huge G+ user, but simply having a quick scroll through the feed, or pop into the odd community to read questions takes more than 2 mins for me.

      As for your question Gordon, it’s lovely to be everywhere but also incredibly overwhelming. You can cross post and automate many of your updates, but it is important to be human too. Go where your audience is, learn the platform and get established. Spreading yourself a little wider can come later.

  2. Paul Henderson says

    April 2, 2013 at 11:44 am

    Hey Jan,

    arranging my day into slices wouldn’t work for me, as I generally take longer to do things than I’ve allowed for.

    I especially think I spend too long on fb, which is a shame, since I like it. But in terms of benefiting my business I don’t think it does much. That’s probably mostly cos I don’t really understand much about fb advertising and how to use social media to ones own benefit.

    Interesting post though, which I’ll aspire to one day 🙂

    All the best Jan,
    Paul

    • Jan Kearney says

      April 2, 2013 at 11:51 am

      You need to get tough with yourself, Paul – or be realistic about the amount of time things take 🙂 I have that problem too, often think I can get something done in 15 mins and 2 hours later sitting growling at it lol

      Thanks for popping in 🙂

  3. Emily says

    April 2, 2013 at 3:38 pm

    I have a hard time getting my social media time down that low (except for google plus-I’m well within less than 2 minutes every month.). I tend to find lots of wonderful information and people and get distracted. Loved the infographic and think it will help my social media time be more productive. Thanks for sharing.

    • Jan Kearney says

      April 2, 2013 at 4:40 pm

      You’re welcome, Emily – and good luck with getting your social time down!

  4. Cheryl says

    April 2, 2013 at 3:50 pm

    Jan,

    I love the idea of setting time slots, otherwise I get sucked into catching up and spend way too much time on social media sites.

    Thank you!

    • Jan Kearney says

      April 2, 2013 at 4:41 pm

      Glad you found the infographic useful, Cheryl. Thanks for popping in 🙂

  5. lena says

    April 2, 2013 at 4:02 pm

    Amazing infographic, already pined it and I’m going to print it so I can use it everyday, thanks so much for sharing! It’s great to know I can do all this in 30 minutes. Loved you headline too 😉

    • Jan Kearney says

      April 2, 2013 at 4:42 pm

      I’ll admit to stealing the headline from the Infographic, Lena! Glad you found it useful and pinning 🙂

  6. Tasha says

    April 2, 2013 at 4:03 pm

    I always find myself getting distracted, especially on Facebook! Setting limits would definitely be helpful, as long as I could be disciplined enough to stick to them!

    • Jan Kearney says

      April 2, 2013 at 4:42 pm

      Set an alarm clock – that’s what i do when I’m on a deadline 🙂 Thanks for popping in Tasha!

  7. Bonnie Gean says

    April 2, 2013 at 5:53 pm

    I highly doubt I could spend a mere 6 minutes on Facebook. Even if it is just responding to a comment or two. I write way too much to limit myself for 6 minutes!

    I belong to far too many groups for this to become a normal habit. LOL

    • Jan Kearney says

      April 2, 2013 at 8:26 pm

      I’m not in a huge number of groups on FB, thankfully. I do pop in and out throughout the day, probably adds up to far more than 6 minutes!

  8. Debra Jason says

    April 2, 2013 at 8:11 pm

    It’s an interesting Infographic Jan, but it doesn’t include blogging and that is part of social media.
    I like the breakdown of suggested timing for each social network, but just reading and commenting on blogs can take me 15-30 minutes. And, building a community via blogging comments (as you know) is an important element in social media.
    Thanks much. ~Debra

    • Jan Kearney says

      April 2, 2013 at 8:30 pm

      Agreed, Debra. Social media encompasses far more than the networks. Like you, blog commenting takes up far more of my time.

  9. Denys Kelley says

    April 2, 2013 at 10:32 pm

    I can usually pop in and pop out without getting taken down the rabbit hole. But I do spend a bit more time on Facebook than the other social media places. As to creating new content, and scheduling- need a lot more time!

    • Jan Kearney says

      April 4, 2013 at 4:32 pm

      Creating new content – that’s something we all have time issues with I think, Denys! Thanks for popping in 🙂

  10. Matt Hayden says

    April 3, 2013 at 5:11 am

    Unfortunately there are so many stories in the media about time wasted on social media. I think a lot of people in business are a bit reluctant to get into it as a result.

    It’s true that it can be very easy to get sidetracked. But if you retain focus you can share good information and connect meaningfully with lots of people in a short space of time. And doing so will bring benefits sooner or later.

    • Jan Kearney says

      April 4, 2013 at 4:31 pm

      You hit the nail on the head, Matt – focus! Thanks for popping in 🙂

  11. jonathan says

    April 3, 2013 at 10:14 am

    Jan what is the benefit to a real business (a bricks and mortar business) of something uniquely online like pinterest?

    • Jan Kearney says

      April 4, 2013 at 4:30 pm

      Hi Jonathan, like any social media network the benefit will depend on the business and where their ideal audience hangs out online. Pinterest is fabulous for retailers with an online presence. I also know designers and photographers use it as “idea boards” for their clients.
      Again, like any social platform it’s not necessarily about direct sales but also traffic, mentions, links, basically the bigger picture too.

  12. jonathan says

    April 4, 2013 at 4:43 pm

    Yes, funnily enough I have just been masterminding with a colleague who is a speaker/seminar trainer and we stumbled on the idea of him developing a pinterest board – he has loads of pictures (of all odd sizes) of him shaking hands with the rich and famous – so shoving them on pinterest was a good way to use and recycle them we reckoned – so I suppose I have answered my own question…

    • Jan Kearney says

      April 5, 2013 at 4:06 am

      Yes you have 🙂 That’s one way to use those images!

  13. Joy Healey says

    April 5, 2013 at 9:35 pm

    Wow – I’d like to think I can do all that in 30 minutes.

    Certainly something to aspire to – and great tips. Thanks

    Joy

    • Jan Kearney says

      April 6, 2013 at 3:33 am

      You’re welcome, Joy! Thanks for popping in 🙂

  14. Debra Moser says

    April 7, 2013 at 4:00 pm

    Hi Jan, super info graphic! I love Hootsuite which is a tremendous tool to organize my 3 social media platforms I use for my coaching practice- LinkedIn, FB and Twitter. I actually do work on 30 minutes a day, I split 15 mins morning and 15 mins at the end of my workday to comment, like, share and tweet. On Sunday mornings I blog, do my Hootsuite and comment on everyone else’s blogs which I enjoy doing with my favorite cuppa.

    • Jan Kearney says

      April 7, 2013 at 7:24 pm

      You’re very disciplined Debra! I do have mine split morning and evening, although I find myself leaving Twitter till late and popping in and out of Facebook far too often!

Meet Jan Kearney

I believe that every business, no matter how small or how local can use the power of the web to gain more customers. I offer no bull coaching and mentoring so small business owners can strategically put the web to work for their business. I've been called a "compass" and a "navigator" and probably a few more names that aren't suitable for a profile!
Connect with me on Google+, Facebook, Pinterest or Discover More About My Local Business Online…

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