You’re probably familiar with Google’s keyword suggestion feature. You start typing in search and up to 10 phrases are suggested for you. This apparently saves time as Google “thinks” for you. The keyword suggestion tool also comes in very handy for brainstorming new blog ideas. You know you want to get your keywords in your […]
Should you use Google Ads as part of your online marketing?
It’s no secret that Google Ads are taking over the search results, slowly but surely. It really hit home for me this morning. I dropped my coffee pot the other day and it smashed. Since my model of coffee machine is no longer in existence, I thought I would look at new coffee makers. Google […]
Depersonalising Your Search (Show me something new!)
Are you sure your search rankings are right? In an earlier post, I talked about how Google personalises your search results. One of the ways Google does this is to “remember” your search and web history. It does this even if you are not logged into a Google account. What this means is when you […]
Ranking in Google? Are You Sure?
This is a quick video in response to a comment Alan Miles made over on Nanette Levin’s blog. Nanette posted about how SEO makes for crappy copy, which lead Alan’s train of thought to do Google serve the same search results to different people? Is Google favoring its own? I’ve been a little suspicious of […]
The Challenge of Writing Local Website Content
When it comes to local websites I see two scenarios pop up time and time again. The multi-location small business or small business targeting several towns in an area A local business with several products or services that have similar qualities When writing local website content, it is very easy to fall into a common […]
Basic OnPage SEO Tips – The Image ALT Tag
Considering how long the image ALT tag has been around, it always surprises me how often it is neglected by web designers. If you want a Jan rant, ask me about web designers who then go on to offer SEO services but can’t get the basic onpage SEO elements in place… Needless to say, the […]
A Week in Google – 29th April 2012
Catching my eye this week in Google… 2 Major Updates – Penguin and Panda Well, I couldn’t fail to miss these with the amount of posts around the web. Google announced they would be targeting web spam. This update was later given the name Penguin. While everyone was summing up changes and who was worst […]