Creating your own local business website is never an easy task, especially when the guidelines change regularly. As always online, the only thing you can guarantee is change! In November, Google made an unprecedented move and published the Search Quality Rater Guidelines. Previously, we’d relied on an official 2013 condensed version or leaked copies of […]
Learn Local Keyword Research In 3 Minutes [Video]
Simple Local Keyword Research? Local keyword research needn’t be complicated. In essence, all you are doing is finding the words and phrases people use when searching for your type of business in your area then using those words within your web content. Sounds simple enough… Ahh, but this is local search, so nothing is as […]
Quality Rater Guide Leaked: What Businesses Need To Know
Creating a local business website that Google and your users love is not always a straight-forward task, especially if you are building your own! Even gorgeously designed websites can overlook the basics. Your website is just the start of the plethora of signals that Google looks at when deciding if your local website is worthy […]
Choosing a Domain Name for Your Local Business Website
How Not To Choose A Domain Name Choosing a domain name for your business website is one of the most important tasks to establishing your online presence. It’s your web address and some thought should be put into choosing it. Don’t do what I did! I didn’t think too much when I bought mylocalbusinessonline.co.uk. I […]
1 Million Websites Miss The SEO Basics (Or Why Your Business Can’t Be Found Online)
One million websites are missing the SEO basics… That staggering number comes from a blog post over at the Content Marketing Institute. 1 Million websites analysed, the majority of which are in the top 1% of the 141 million active websites on the Interwebs. What’s this got to do with your local business website? We’re […]
Three Simple Questions You Need Answer On Your Website
It’s almost 6am and the sun is rising. I haven’t yet gone to bed. Not because I am not tired, but There’s a bloody huge spider stalking me, and I don’t do spiders I’ve had a horrible case of writers block all week and in the end threw up something, which is better than nothing […]
The Challenge of Writing Local Website Content
When it comes to local websites I see two scenarios pop up time and time again. The multi-location small business or small business targeting several towns in an area A local business with several products or services that have similar qualities When writing local website content, it is very easy to fall into a common […]