Keyword Discovery – An Essential Task Whether you’re building your website, blogging or creating content for video, presentations and more online, knowing the words and phrases your audience uses when searching is a big advantage. Do you really know what people are searching for? Keyword discovery can be incredibly frustrating, particularly for local searches. Using […]
The Challenge of Writing Local Website Content
When it comes to local websites I see two scenarios pop up time and time again. The multi-location small business or small business targeting several towns in an area A local business with several products or services that have similar qualities When writing local website content, it is very easy to fall into a common […]
SEO Copywriting – Where Do I Put My Keywords?
When you write for the web, where do you put your keywords? How often should you use your keywords? These keyword placement questions crop up a lot when writing for SEO. Yesterday I highlighted my two favourite tools for SEO copywriting and on-page optimisation. Today, I’ll highlight two tools I use that answer those burning […]
SEO Copywriting – Great Tools To Help You Write For The Web
Despite what many Social Media people tell us, search isn’t dead. Search is the biggest activity online after email and here in the UK, google.co.uk provides 85% of search volume. It pays to know about SEO copywriting and on-page optimisation if you are writing your own content. SEO copywriting is simply writing for the web, […]