Many local business owners I speak to assume that online marketing is a one-off task. You build a website, or claim your Google+ Local page and that’s it, your job is done. In reality, like everything online, a consistent effort is needed. While you may not have the time to devote hours every day to […]
What Is Social Media? Your Business Needs Interaction Online
What is Social Media? My sister asked me this question over the weekend. Well, her exact words were, “What is social media? Is it Facebook and stuff?” That question was quickly followed by something along the lines of, “In business, why would you want to be poked? I’ve been told I should be on LinkedIn, […]
What is Social Bookmarking and Sharing? Why Should I Care?
Social bookmarking has been around for a few years now. I am guilty of simply saying bookmark it or share it – without thinking that some people haven’t been online for quite as long as I have and really don’t have a clue what I am talking about. I didn’t realise how often I said […]