It’s almost 6am and the sun is rising. I haven’t yet gone to bed. Not because I am not tired, but There’s a bloody huge spider stalking me, and I don’t do spiders I’ve had a horrible case of writers block all week and in the end threw up something, which is better than nothing […]
The Challenge of Writing Local Website Content
When it comes to local websites I see two scenarios pop up time and time again. The multi-location small business or small business targeting several towns in an area A local business with several products or services that have similar qualities When writing local website content, it is very easy to fall into a common […]
SEO Copywriting – Where Do I Put My Keywords?
When you write for the web, where do you put your keywords? How often should you use your keywords? These keyword placement questions crop up a lot when writing for SEO. Yesterday I highlighted my two favourite tools for SEO copywriting and on-page optimisation. Today, I’ll highlight two tools I use that answer those burning […]
Writing Web Content Tips – Who Is Your Master Online?
When you are writing web content, which camp do you fall into? Those who write for readers? Those who write for Googlebot? Most small business owners I speak with fall into the first camp. They write what they know without thinking too much about Googlebot. You know what, that’s great! If you are writing for […]