My aim is to help small and local businesses take advantage of the Internet and marketing online. I offer a wide range of services, from strategy to implementation and maintenance of your business online visibility. Put simply, I can help YOUR business get found online by local people searching for you.
I know how confusing the world wide web is and the plethora of questions that many local business owners ask:
- do I need a website?
- do I need social media?
- how much does it cost to get started?
- where to start!?
- can I do this myself or do I need to hire an expert?
The fact that you are reading this page shows that you understand the importance to your local business of easily getting found online. I should mention now, I do not work with everybody…
Who Do I Work With?
I work with micro-businesses (sole-traders up to 10 employees) who want to get their business found online by people in their local area. I offer both done for you services and training/coaching 1-to-1 or in small groups.
Due to the nature of local search marketing, I will only work with one business type in each local area on local SEO – it wouldn’t be ethically right for me to get paid to compete against myself!
Also, after an initial chat with you if I (or you) do not feel that I am the right person to work with you and your business, then we part ways with no hard feelings. There does have to be a personality and philosophy match after all.
That said – if using the web to promote your local business confuses you, please do get in touch. I will happily answer your questions with no obligation whatsoever.
What problems do I solve?
How Do I Get My Business Found In Local Search?
The simplest way for a small business to be found online is Google local search. Is your business on the Google Map?
A Google My Business Local Business Page is the place to start. That puts your business details on the Google Map, which in turn makes you eligible to appear in the local pack search results.
Ensuring complete and accurate listings around the web strengthens your online footprint and provides Google with additional data it needs to see you as relevant to local searches.
Can you do it yourself? Yes, of course. Like everything with Google, it’s not as simple as it seems! I give you the basics to set up and get started in my Local Search Roadmap – download it free
Too much hassle and not enough time? I set up, optimise and maintain Google Local listings (Google My Business Local Pages), including monitoring and adding citations. Set up prices start from just £247 and includes initial citations.
Do I need a Local Business Website?
To be found for local searches about your products and services your website needs to be very clear that it is relevant to local searchers. If you don’t have the basic information on your webpages that clearly says “I am a local business” then realistically you stand very little chance of showing up in local searches.
No-one can guarantee search rankings, but having all your ducks in a row when it comes to your website certainly helps!
I can help you establish an online presence and build a local business website that can be easily updated by you or your staff if needed. A basic mobile responsive, search engine friendly 5 page website starts at just £497 including social share buttons and local on-page SEO.
Do I need other business listings?
Citations are the basic footprint of your business online. At the most basic level, it is ensuring your business is accurately listed around the web – you can use directories and review websites.
Not only can these individual listings rank in their own right and send traffic to your website and business, Google uses the data published to verify your relevancy to local search – yes, they help your local pack rankings.
It’s not the link that is important. Citations may contain links but the important part is your business name, address, telephone and supporting info like opening hours and website.
Building citations is one area where “cheap” is expensive. It is very important that your data is consistent across the board and that appropriate sites are used. It really isn’t the time to outsource it to some guy on fiverr – trust me, it will cost you more in the long term getting your citations cleaned up again.
Can you do it yourself? Yes, you can. Set aside a couple of hours per week and start building, I give you the basics to get started in by Local Search Roadmap – download it free
Need help? I manually build citations to establish your online footprint. Prices do depend on what state you are in! If you need a major citation cleanup, ask for a quote. Standard packs of 20 citations cost £80
Do I need to be on social media?
The web is a social arena and social media has become more and more important. Using social media effectively can increase trust in your business, increase visibility online and bring in more customers.
The more “human” you are on social media, the more you take part in conversations the better your results will be.
Yes, there are ways you can connect sites together. And you can automate practically everything.
But, you can’t beat human posting, monitoring and conversation though. I work with a trusted partner to help you monitor, moderate and maintain your social media presence saving you time and enabling you to do what you do best – run your business.
Since I started my business in 2011 through NEA, I know new businesses struggle with the whole, “I can’t afford this and can’t do it myself!” thing. So, if you are recently self-employed get in touch. I can arrange to work with you in short blocks with monthly payments to get you started on the road to success too. What goes around comes around…
A list of services I can offer is below. It’s by no means a complete list, I work with you to get your business found online using techniques that are the right match for YOUR business. For an initial chat to see if I am the right person to work with you please drop me an email and we can arrange a chat.
- Local search marketing and Google My Business
- Local Search Engine Optimisation Services
- Fully Optimised Local Business Website
- Email Marketing and Newsletter set up
- Social Media Monitoring and Management
- Training and coaching/mentoring, one to one or in small groups both online via Zoom
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