Boost Your Biz Online Visibility Tips
It’s been weighing on my mind I am neglecting the My Local Business Online blog and therefore, YOU again. But, I am back!
Over the following weeks, I will be building up a library of short, two-minute(ish) Boost Your Biz Online Visibility easy to action tips. The tips will have a local business focus, but will also be useful for any small business who want to boost their online visibility too.
Very conveniently, #BYBOV isn’t in use by anyone that I have found so far on Twitter, which lends itself nicely to another tip in the pipeline. There’s method in my madness!
#BYBOV Video Tip 1 is all about location. There’s also a transcript below for those who prefer to read.
#BYBOV 1 – Location, Location, Location
[clickToTweet tweet=”Don’t state your location? You’re not in the game, you’ve not even got out of the changing room #BYBOV” quote=”Don’t state your location? You’re not in the game, you’ve not even got out of the changing room #BYBOV” theme=”style3″]
Boost Your Biz Online Visibility Tip #1 Transcript
Hi it’s Jan Kearney from My Local Business Online with a boost your biz online two-minute tip
These short online visibility tips are small, simple actions that you can implement easily.
Boost your biz online tip 1 is your location. For small businesses location is important, not just for Google or local SEO.
The web has always been about people. It is no surprise to you that people have purses and they’re the ones who buy from you not search bots.
There is also this momentum these days to shop local and use local services. On one hand the internet has broken down barriers and opened up the marketplace – even traditionally local based businesses tied to a specific area can sell nationwide and even worldwide.
On the other, there is still that human need to be part of a community – for human interaction, and to speak with real people. This is where small businesses really can excel.
How do people know you are local if you don’t tell them? Raising awareness doesn’t need to be in your face waving flags or banners and planting the biggest signpost.
Often online, the first point of contact with your business is not your website. It’s pretty standard practice to have at least one (if not more) social profile. And yet…
How many small businesses include their location at least on their profiles? That’s not including all the geo-tagging you can do on videos and images you can do on several of the social sites. Sometimes you may see a “UK” or even better, the county they’re based in.
Many social sites have some form of location-based targeting or location-based search function. If you don’t state where you are then you are not even in the game. You’ve not got your ball, you’ve not even got out of the changing room at this point.
Today’s two minute tip is to review your social profiles. Include your location on your profile. Adding your location to public social profiles works for you on several levels.
It gives a signal to real people, the most important thing, where you are based.
It also gives a signal to the social site you are on so they can use your information for geo-targeting and location based searches. It cements that online footprint of yours – showing you are who you say you are and where you are based.
It’s a simple action that builds benefits over time. What are you waiting for? Review your online profiles and include your location.
If you liked this tip, don’t forget to share it! I’ll speak to you soon.
Over to you…
Do you include your location in your social profiles? Will you be adding your location now? I’d love to know – share your opinion in the comments below!Boost Your Biz Online Tip 1: Location, Location, Location! [Video] by Jan Kearney