Facebook – love it or loathe it, it can be a great tool to gather and nurture connections and potential clients. The temptation is to dive straight in gung-ho and get your name out there as quickly as possible.
After all, with Facebook reaching a billion users this month, the urge to get a piece of that action can be overwhelming!
Before you dive in and start promoting your business, take a moment to read these Facebook Netiquette guidelines.
Basic Facebook Netiquette Do’s and Don’ts
- Create a page for your business
- Share other people’s content, and acknowledge the source
- Monitor your posts, both on your profile and page and respond to comments
- Answer questions posted on your page. If people wanted to call you or email, they would have done that first…
- Socialise and mingle, like related pages and introduce yourself
- Define your boundaries – it’s ok to talk about your business on your profile, but separate your friends into lists so your nearest and dearest aren’t bombarded and annoyed by your updates
- Remember that you represent your business online. If you do connect with business contacts on your personal profile, remember that at 3am and resist the urge to post the drunk table dancing pics, or fire off an abusive rant at your ex…
- Update ALL IN CAPS or with a plethora of punctuation!!!1! (see what I did there?)
- “Invite” people to your groups without asking. Unlike events, an invite drags people straight into the group, there’s no option to decline
- Repost the same promotion day in day out, it’s social networking not social selling
- Promote your page, website, products or services on other people’s pages without permission
- Repost updates without checking the source – you know the ones , “Facebook are publishing all your private messages” or “Facebook are a paid platform unless you…”
Do you have any Facebook netiquette tips to add? I’d love your thoughts in the comments…Basic Facebook Netiquette: Do’s and Don’ts for Busy Business Owners by Jan Kearney