Business blogging is a fantastic marketing tool. It allows you to connect with your readers and really helps with your online visibility. A question I am often asked is…
What on earth should I write about on my business blog?
Writers block is very frustrating, that white screen just stares back mocking you (perhaps that’s just me?) But, you know, inspiration can come from just about anywhere.
The first thing to consider is, why are you blogging in the first place?
For me, my blogs main purpose is to allow you to get to know a bit about me, my business and how I work. I write how I speak, no bull just straight talking. That’s done deliberately, I am not trying to be something I am not. Hopefully, you also go away with some ideas that you can put into practice in your own business too.
If you are running a small business you may think that you do not have much to blog about. Take a step back and look around you. Your business blog does not need to be directly about your business all the time. In fact, it’s better if it’s not!
Take your inspiration from anything and everything around you. Use your experiences and write as if you are emailing a friend.
Here are 7 quick ideas to banish business blogging writers block and get your fingers tapping the keyboard right now.
- What is happening in your business sector and what are your thoughts?
- What is happening in your local area and your opinions?
- Have you been to a seminar, conference or training program recently? What was it like what did you learn?
- What inspires you? What makes you so passionate about your business?
- How have you helped a client with a particularly awkward issue? Post a case study.
- Do you sponsor any local teams or charities? Give an update on how they are doing.
- Have you been asked any questions about your products or services? Answer them on your blog.
So, what are you waiting for? Go write that blog post! While you’re in writing mode, draft a few extra for those times the muse deserts you.
Banishing Business Blogging Writers Block For Good. by Jan Kearney
