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You are here: Home / Google / Penguined? Google Launch Disavow Links Tool

Penguined? Google Launch Disavow Links Tool

October 17, 2012 by Jan Kearney

Contents

  • Why a Disavow Tool?
  • Google Launch Disavow Tool
  • Who Needs The Disavow Tool?
  • Related Posts

Why a Disavow Tool?

Penguin - Google launch disavow toolThe Penguin Update first landed on April 24th 2012 and targeted webspam.  It was a major change in how Google calculates their search results, because for the first time instead of ignoring spam links, they now counted as “negative votes”. 

SEO works on two levels:

  1. On-page SEO, what each page of your site is about, the site structure, speed etc
  2. Off-page SEO, who is talking about you and links pointing to your web pages

What happens off-page is a major chunk of the calculation as to where your website ranks.  For years, search was a popularity contest and ranking a website often decended into mass link building with keyword anchor text – because that is what worked.

Mass link building is often automated spamming of blog comments, forum posting and article submission all with the same link text back to the web page.  This is why some SEO’s are so cheap, other than loading up their tools very little effort is involved.

Sites that have paid links that pass page rank have also been Penguin pecked.  Paid links can be an exchange for goods or services including paid blog posts or reviews.  Check out Google’s help page about bad links and link schemes.

These are exactly the type of links Penguin pecked.  Instead of being ignored, they count as negative votes.

Google Launch Disavow Tool

Yesterday, Google announced the launch of their disavow tool.  The tool allows you to submit links to Google that you do not want taking into account in your site ranking.  It’s not all good news.  If you have been pecked by Penguin you still must make an effort to get those links removed. 

Unfortunately, taking the links down is not as easy as putting them up!  A whole industry has sprung up to do this time consuming and often frustrating task for you, but there are no guarantees.

This 10 minute video from Matt Cutts explains how the disavow tool works

Disavow links tool

Who Needs The Disavow Tool?

The release of the disavow tool isn’t an invite to rush over and removing random links.  You don’t want to stop links pointing to your website, links are still relevant in rankings!

It’s an advanced tool for webmasters to correct bad linking practices.  If you (or your SEO) have taken part in link schemes, link spamming or link buying and you think you have been affected by the Penguin updates the first step is to request removal of the links from those websites. 

If you are a small business owner and think you have been affected byPenguin and need help identifying your link profile and low quality links, do get in touch.

Over to you…

Have you been affected by the Penguin updates?  Will you find the disavow tool useful?

Penguined? Google Launch Disavow Links Tool by Jan Kearney
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Filed Under: Google Tagged With: disavow tool, penguin, search engine rankings, SEO, too much SEO

About Jan Kearney

I believe that every business, no matter how small or how local can use the power of the web to gain more customers. I offer no bull coaching and mentoring so small business owners can strategically put the web to work for their business. I've been called a "compass" and a "navigator" and probably a few more names that aren't suitable for a profile!
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Comments

  1. Steve says

    October 17, 2012 at 2:14 pm

    Great article Jan and the disavow tool is a welcome addition to any webmaster dealing with new clients who have been a little “eager” in their link building efforts.

    • Jan Kearney says

      October 18, 2012 at 12:41 pm

      Eager… That’s a nice way of putting things, Steve!

  2. Vikki says

    October 17, 2012 at 2:30 pm

    Great information here! I posted yesterday on White Hat vs. Black Hat, and this just affirms why it’s important!

    • Jan Kearney says

      October 18, 2012 at 12:40 pm

      Thanks for popping in Vikki! You raise some good points in your post too 🙂

  3. Sue Worthington says

    October 25, 2012 at 4:38 pm

    Hi Jan
    Thanks for this – not had chance yet to read much about it but always like to watch a Matt video!
    There is a webinar this evening about this – here’s the link in case it might interest you
    http://noblesamurai.com/c/DisavowWebinarSignup

    Sue

    • Jan Kearney says

      October 25, 2012 at 5:55 pm

      Hi Sue, I missed the Samurai disavow webinar. I saw it in my mail, glitched on gotowebinar again and it didnt go through. I meant to go back later and sign up and it slipped my mind!

Meet Jan Kearney

I believe that every business, no matter how small or how local can use the power of the web to gain more customers. I offer no bull coaching and mentoring so small business owners can strategically put the web to work for their business. I've been called a "compass" and a "navigator" and probably a few more names that aren't suitable for a profile!
Connect with me on Google+, Facebook, Pinterest or Discover More About My Local Business Online…

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