My Local Business Online

Jan Kearney - Your Local Business Online Marketing Consultant - call me 07847 554418

Jan Kearney – My Local Business Online

Helping you get your business found online by LOCAL people

  • Home
  • Problems I Solve
    • I need a website that works
    • I need more online visibility for my local business
    • I want to start video marketing
    • My WordPress site baffles me
  • Why I Do It
    • Privacy
  • Toolbox
  • Contact Me
You are here: Home / local business internet marketing / Why Isn’t My Small Business Website in Google Search?

Why Isn’t My Small Business Website in Google Search?

November 17, 2011 by Jan Kearney

Contents

  • Can You Find Your Website in Google Search Results?
  • Does your small business need a website?
  • Why Isn’t My Small Business Website in Google Search?
  • Related Posts

Can You Find Your Website in Google Search Results?

Is your small business website in google search?It’s been a busy week for questions about small business websites and how promoting your business online actually works.
Well more to the point, why just having a website doesn’t work!

The worldwide web is too big and far to busy to simply put up a website and expect it to show your website in Google search rankings for terms people are actually looking for.

Let’s start at the beginning…

Does your small business need a website?

The majority of businesses will get great benefit from having a website that works. Think about it. People from all walks of life, all ages and all classes look information up on the internet. Something happens and they Google it.

  • They want a new car – they Google the spec and deals from local garages
  • They want to go to Zumba classes – they Google it
  • They need a new kitchen appliance – they Google that too…

You get the idea…

For many types of searches Google will try to show localised relevant results. Your aim is to get your website in Google search results for terms related to your business that people are actually looking for. Most of the time, that is not your business name.

Why Isn’t My Small Business Website in Google Search?

Pages from your website probably are in Google’s index. Just because Google can see your website doesn’t mean it will be shown in the search results.

How do you know if your website is indexed? Simply type the full website address in quotes in Google search. If your site is indexed you’ll show up.

Getting pages from your small business website to actually show up in the standard search results depends on many, many factors – around 200 per search! While nobody knows the exact formulas and methodology used (and if anyone tells you they do know or have a special relationship with Google – they’re being less than economical with the truth) we do know certain processes work. It can be boiled down to a three key points.

  1. Search engine friendly – the search spiders can read it, know what each page is about and find their way around
  2. User friendly – relevant content, quick loading, good navigation and trust signals
  3. Other sites link to your website

This is the first hurdle when small businesses approach a web designer – whether it’s an independent guy to the giants at our friend Yell sites. If you only look at one of the three key points your business web pages will not likely show up in the search results for phrases people are looking for.

These three points are the basics of search engine optimisation (SEO), which is a term bandied around by many web designers without understanding the principles. SEO is not some dark black mystical art, but it is an ongoing process that requires more than a title on your web page and web copy that is so keyword stuffed that the visitor doesn’t hang around to actually read it!

Other sites linking back to your website still remains one of the biggest factors to get your website in Google search results. For a local business website, adding your details to the popular online directories review sites is often enough – unless there is high local competition online.  Then you need to spread your wings wider!

Find out where to list your business online in my “Getting Started Online” guides – they’re free, just fill in your details in the blue box below.

Original image copyright Yvonne Bogdanski via PhotoExpress

Why Isn't My Small Business Website in Google Search? by Jan Kearney
Your Local Search Road Map
Download your FREE report and worksheet now

local search roadmapGrab your guide to local search and learn:

  • What elements are important on your website
  • How to set up your Google My Business Local Page
  • How Google Plus can help you zoom past your competitors
  • Two things you should not neglect if you want to rank in the local search pack
  • How to power past your competitors and dominate your area

Simply add your name and best email address in the box below and I'll whizz your report and worksheet straight over to you.

Don't worry, I hate spam too (probably more than you!)  I'll never trade, share, sell, exchange your email address or any other jiggery pokery.

Related Posts

  • marketing ideas for small business
    Online Marketing Ideas for Small Businesses

    Marketing Ideas for Small Businesses That Won't Break the Bank You know your small business…

  • small business website
    Your Small Business Website – Is it REALLY Yours?

    It is important that your small business website is actually yours. Sounds an obvious statement…

  • google+ pages
    What are Google+ Pages and What They Mean For Your Local Business

    Earlier this week, Google finally launched Google+ Pages for businesses, brands and other non-human entities.…

Filed Under: local business internet marketing Tagged With: get found online, google search, search rankings, small business websites, yell

About Jan Kearney

I believe that every business, no matter how small or how local can use the power of the web to gain more customers. I offer no bull coaching and mentoring so small business owners can strategically put the web to work for their business. I've been called a "compass" and a "navigator" and probably a few more names that aren't suitable for a profile!
Connect with me on Google+, Facebook, Pinterest

Meet Jan Kearney

I believe that every business, no matter how small or how local can use the power of the web to gain more customers. I offer no bull coaching and mentoring so small business owners can strategically put the web to work for their business. I've been called a "compass" and a "navigator" and probably a few more names that aren't suitable for a profile!
Connect with me on Google+, Facebook, Pinterest or Discover More About My Local Business Online…

Also On The Blog…

7 Useful image optimisation tips for search and social media

7 Useful Image Optimisation Tips For Search And Social Media

A web page without an image is almost naked, missing something, a finishing touch. Basic image optimisation can transform your web pages, product … [Read More...]

50 Fabulously free stock photo sites to bling up your blog

50 Fabulously Free Stock Photo Sites To Bling Your Blog

Not all of us have photographic talent. Creating your own photo images for your website, social updates, blog or presentations is HARD.  When the … [Read More...]

Is your business website Google-worthy in 2016?

Is Your Business Website Google-Worthy In 2016?

Creating your own local business website is never an easy task, especially when the guidelines change regularly. As always online, the only thing you … [Read More...]

Jan Kearney
and My Local Business Online
Helps small business owners get to grips with the web and get found online.
2 Stanley Villas, Greenway Road, Runcorn, Cheshire
Phone: 07847 554418

You need to know

This website uses cookies. By continuing using the site, you are agreeing to the use of cookies. Info on the cookies used can be found in my privacy policy.

Jan Kearney is a participant in the Amazon EU Associates Programme, an affiliate advertising programme designed to provide a means for sites to earn advertising fees by advertising and linking to Amazon.co.uk.

More Info

  • Contact Me
  • About
  • Privacy

Copyright © 2025 · My Local Business Online · WordPress · Log in