Do you make people register on your website?
Actually getting people to register on your website creates a bit of a challenge. Ask for too much information and response goes down.
From accessing exclusive content, to shopping online to something simple like leaving a comment is perhaps one of the most frustrating things as a user online. As a marketer, it’s really useful collecting that information.
Janrain recently did a bit of digging and compiled some interesting stats:
- 86% of people may leave a website when asked to create an account (Click to Tweet)
- 88% of online users admit they have lied on an online form (Click to Tweet)
- (my favourite…) 2 in 5 people would rather scrub a toilet than create a new password! (Click to Tweet)
I know I would rather scrub toilets than register on any website, let alone create a new password! What is most surprising for me though is…
- 77% of online users prefer social login (Click to Tweet)
Registration Challenge Infographic
Do you want to admit how many times you have lied when registering on a website?
Leave the answer and your thoughts about website registration in the comments below!