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You are here: Home / Google / Google – A Weekend Round Up 17th March

Google – A Weekend Round Up 17th March

March 17, 2012 by Jan Kearney

I thought I would start a quick weekend round up of Google topics I find interesting and useful.

Contents

  • Why Google?
  • Google support forums move to Google groups 
  • Google + profile images and rich snippets integrating into local search results – now on mobile too 
  • Google+ buttons coming to YouTube?
  • How Google decide algorithm changes 
  • Related Posts

Why Google?

Simply because Google is ingrained in our very British lives – they provide over 90% of search results between google.co.uk and google.com.

That’s not to say you should rely solely on Google! That would be foolish…

Google support forums move to Google groups 

The Google Places help forums are now Google for Business groups. The old forums will be deleted. Now if your Google Places isn’t playing fair or how you expect it too, this is where Google staff and associated helpers can answer your questions.

Google + profile images and rich snippets integrating into local search results – now on mobile too 

Okay, I see your eyes glazing over at the words “rich snippets”… This is a biggy for local search though.

A snippet is the information that appears under a link on the search results. By including data in the code of your pages, you can tell the search engines what your page is about. From who the author is (Google+) to place addresses, products, events and more.

When this information appears in the search results, people are more likely to click. There’s more about rich snippets below.

Google are using rich snippets more and more. They’re also appear to be showing this extra info in mobile search too. Great news for local businesses!

Google+ buttons coming to YouTube?

Test changes have been spotted… You know it’s coming!

It looks like the thumbs up and thumbs down will be disappearing. “So what?” I hear you ask… It’s all part of integrating Google products in Google+.

Whether you like it or not, G+ will start to seriously affect your online marketing.

Time to start putting my Google+ into better use (I keep saying that!)

How Google decide algorithm changes 

Google have started being more open about what they do, they now publish an end of month blog highlighting key changes.  All good, but how do they decide what algorithm changes to make? The post and video explains.

So there you have it, four pieces of Google related info that caught my eye this week. Feel free to add your own in the comments too!

I mentioned rich snippets earlier. Here’s a great infographic that explains what they are and how they work.

Guide to Rich Snippets by BlueGlass Interactive on SEOmoz
Visual Guide to Rich Snippets on SEOmoz created by BlueGlass Interactive.

Google - A Weekend Round Up 17th March by Jan Kearney
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Filed Under: Google Tagged With: Google Plus, google search, google updates, rich snippets, rich snippets infographic, YouTube

About Jan Kearney

I believe that every business, no matter how small or how local can use the power of the web to gain more customers. I offer no bull coaching and mentoring so small business owners can strategically put the web to work for their business. I've been called a "compass" and a "navigator" and probably a few more names that aren't suitable for a profile!
Connect with me on Google+, Facebook, Pinterest

Meet Jan Kearney

I believe that every business, no matter how small or how local can use the power of the web to gain more customers. I offer no bull coaching and mentoring so small business owners can strategically put the web to work for their business. I've been called a "compass" and a "navigator" and probably a few more names that aren't suitable for a profile!
Connect with me on Google+, Facebook, Pinterest or Discover More About My Local Business Online…

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Jan Kearney
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