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You are here: Home / local business internet marketing / On-Page Local SEO: 10 Tips To Improve Your Local SEO [Infographic]

On-Page Local SEO: 10 Tips To Improve Your Local SEO [Infographic]

June 14, 2014 by Jan Kearney

Contents

  • Local SEO Woes
  • Local SEO all starts with your website
  • On-Page Local SEO Checklist
  • 10 On-Page Local SEO Tips
  • On-Page Local SEO Conclusion
  • Related Posts

Local SEO Woes

How do I get my business found online

“I’m doing all this stuff and still can’t be found online, even for my business name!”

Sound familiar?

I hear it a lot from small business owners who are frantically Tweeting or Facebooking and generally chasing their own tail.  When you look at their website you’ll often find one of two things:

  1. A fabulously designed website that looks gorgeous – but doesn’t work
  2. A “build your own website” that still often looks gorgeous – but doesn’t work

Local SEO all starts with your website

Yes, I’m going to talk Google (again!)  Here in the UK, search IS Google – they have 89.12% of the search engine market share (May 2014).

For local searches, Google is your friend.  Google will try to serve local search results for many queries – even if a town or city isn’t mentioned in that query.  On mobile, LOCAL rules.

local search results without location modifier

Local search result without location modifier

The above search is an example of a Google providing local search results for the term “counselling”.  Although I am not logged in to Google and using a private browsing tab, Google knows where I live because of my IP address.  In the interest of openess – Phoenix Counselling is a client and I am on their team of subscribers/advisors.

Your task as a local business owner is to ensure the pages on your website are relevant to search users in your area.  On-page local SEO is how you start to grab the attention of Google Bots.

On-page local SEO is not about gaming the system.  It’s clearly stating who you are, where you are based and what you do in a way that both search bots and users understand.

I found this handy infographic that gives you 10 tips to do just that…

On-Page Local SEO Checklist

Get your business known. The on-page SEO Checklist for local business websitesInfographic courtesy of Jeyjoo.com

10 On-Page Local SEO Tips

1. Optimise Your Logo

Rename your logo image file before uploading it.  Include your business name and location in the file name and alt tag.

2. Your Business Details

Prominently display your business name, address and phone number (NAP) – as minimum on your contact page and footer

3. Map and Directions

You want people to visit your business?  Tell them how to get there!

4. Page Titles and Descriptions

Include your location in important page titles and descriptions.  “Home Page” is not helpful to anyone…

5. Content and Links

Be useful!  Include references and links to prominent local businesses, organisations and events.

6. Language and Geo-tags

Be clear that you are UK based.  (I know you want to be lazing on a beach in Florida, but you are not en_US!)

7. Schema Rules!

On-page schema.org markup helps search engines understand the information you provide.

8.  Google Authorship

Authorship won’t improve your rankings, but a pic of you next to your search results helps improve click-through rates.

9. Present Your Team

Be proud of your team – feature them on your website.

10. Local Publicity

New offer?  Organising an event?  Feature them on your website.

On-Page Local SEO Conclusion

You may not be able to implement all 10 tips and some are more important than others.  As a minimum, do:

  • State who you are
  • State where you are based
  • State what you do
  • Use your location in page titles
  • Rename your image files

And, if you can do that using schema.org, fabulous!

Need a local business website with all the on-page local SEO done for you?
Check out my local business website packages

On-Page Local SEO: 10 Tips To Improve Your Local SEO [Infographic] by Jan Kearney
Your Local Search Road Map
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  • What elements are important on your website
  • How to set up your Google My Business Local Page
  • How Google Plus can help you zoom past your competitors
  • Two things you should not neglect if you want to rank in the local search pack
  • How to power past your competitors and dominate your area

Simply add your name and best email address in the box below and I'll whizz your report and worksheet straight over to you.

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    How To Transfer Ownership Of Your Google Local Page [Video]

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  • Google+ Local (google Places) merge with Google+ business pages
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Filed Under: local business internet marketing Tagged With: google local, local business marketing, local search, local search rankings, local search results, SEO

About Jan Kearney

I believe that every business, no matter how small or how local can use the power of the web to gain more customers. I offer no bull coaching and mentoring so small business owners can strategically put the web to work for their business. I've been called a "compass" and a "navigator" and probably a few more names that aren't suitable for a profile!
Connect with me on Google+, Facebook, Pinterest

Comments

  1. Bonnie Gean says

    June 17, 2014 at 7:48 pm

    One of these days, when I grow bigger – I may require a physical storefront. When that happens – your website will be a real lifesaver!

    Heck, I’m already learning stuff here that will come in handy when I set up shop offline. Keep up the great tips because you never know when I could become a client. 🙂

Meet Jan Kearney

I believe that every business, no matter how small or how local can use the power of the web to gain more customers. I offer no bull coaching and mentoring so small business owners can strategically put the web to work for their business. I've been called a "compass" and a "navigator" and probably a few more names that aren't suitable for a profile!
Connect with me on Google+, Facebook, Pinterest or Discover More About My Local Business Online…

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Jan Kearney
and My Local Business Online
Helps small business owners get to grips with the web and get found online.
2 Stanley Villas, Greenway Road, Runcorn, Cheshire
Phone: 07847 554418

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