It’s no secret that Facebook reach has declined so much over the last year that updates barely reach Page fans without some work. Yes, it does take work to increase Facebook Reach (or ads!) Simply posting a Facebook update and expecting people to actually see it is a bit like rubbing a lamp and expecting […]
Video Blogging Challenge Day 11
Bonnie’s video blogging tip earlier this week talked about making videos without a video camera. I am no stranger to making videos and not sitting in front of a camera! I tend to do screen-share tutorial type vids. To mix things up a bit, I thought I’d take a look at other video options that […]
Local Business Video Marketing Myth Busting
We Brits are continuing our love affair with video. With 323 million hours watching online videos in February 2013, I’m surprised our eyes aren’t square! When I discuss creating videos and video marketing with local businesses, I often get the same replies… Video marketing is too expensive My business doesn’t lend itself well to video […]
How to Add an Interactive Transcript to Your YouTube Videos (and Why You Should) [Video]
In my last post I explained that YouTube now add a machine generated interactive transcript to videos containing a lot of speech. This may sound like a good thing, but often the transcript does not make sense. How to Add an Interactive Transcript This short video shows how to add your own interactive transcript to […]
How to Remove an Interactive Transcript on YouTube [Video]
YouTube now adds machine generated interactive transcripts to videos containing lots of speech. That’s great isn’t it? Well not exactly… Why You Should Remove the Interactive Transcript The problem with machine-generated transcripts is well, they can be barely understandable. For example, I was working with a client over the weekend and we discovered that YouTube’s […]
What is Content Creation?
It’s easy to forget when you are working with small business owners that they tend not to live their lives online. The term “content is king” is pretty meaningless and me nattering on about content creation tends to go straight over people’s heads. Content creation is exactly what it says on the tin… Creating content […]
A Week in Google – 29th April 2012
Catching my eye this week in Google… 2 Major Updates – Penguin and Panda Well, I couldn’t fail to miss these with the amount of posts around the web. Google announced they would be targeting web spam. This update was later given the name Penguin. While everyone was summing up changes and who was worst […]