With a few days to go till the end of 2012, an email about the first blog challenge of the year dropped into my mail box. Blink and all of a sudden, it’s 1st January 2013 already. How did it get here so fast?
I dutifully signed up…
Now I’m sat here thinking once again – I don’t have time for 1 post a day for 31 days. I‘ve not planned enough posts, my diary is full for the next few of weeks…
Excuses, excuses, excuses!
Get a grip woman!
Breathing in through the nose and out through the mouth…
Now I really understand the wild-eyed fear when I mention blogs to my local business clients! Those thoughts were racing through my head and my heart rate increased a hundred fold.
All totally unnecessary reactions of course!
What is the Ultimate Blog Challenge?
(and why you should give it a try)
For those of you who haven’t taken part before, this is not some form of modern torture. I promise!
Every quarter, bloggers of all shapes, sizes and interests come together and rise to the challenge of creating a blog post daily for a month. Don’t worry, there’s no hard and fast rules. No one is standing over you with a stick to make sure you’re posting.
The idea is to get you into the habit of regularly updating your blog.
Regularly updating your blog helps to form that initial relationship with potential customers, show off your expertise and personality, increase the likelihood of getting found in search, increase email sign ups, and more.
By tweeting and posting to Facebook you’ll expand your reach and drive traffic to your blog. Commenting on other peoples blogs helps you form relationships, increase your reach, and drive traffic back to your blog too.
And, if you can’t commit to 31 posts in 31 days, that’s fine. There are no failures – blogging regularly, whether it’s once a day or once a week brings it’s own rewards.
It’s quite simple to join in. Pop over to the UBC website and sign up. You’ll receive an email with details of how to join the Facebook group, how to add your details to the UBC website and some useful links and downloads all about blogging. You’ll also receive a daily email containing blogging ideas.
If you need more ideas about what to write, check out these previous posts:
I already have a post planned out to give you more ideas, so do keep an eye open for that!
Local Business Blogging?
If you are a local business, I really do encourage you to dive in and give blogging a go. Over the holidays, I was doing some research for a couple of local businesses and I am seeing more and more “local business blog posts” ranking. I use the term lightly, because they’re written for search and not readers.
I know you can do better and make those posts work for you. Local ranking isn’t difficult, I’ll show you exactly how to do it later in the week. Ranking is pointless though if people don’t stick around to read!
Over to you…
Are you taking part in the Ultimate Blog Challenge this time around? I’d love to hear from you in the comments!