I’ve lost track of the number of times I have said blogging is great for business. And yet… I don’t lead by example. You see I know blogging for business works, I’ve been there and seen the benefits. But, these days I leave my blog as the last thing to do. Then I procrastinate. That’s […]
Who Is Your Audience And The Importance Of Sharing Knowledge
Earlier in the week, I was asked why I encourage questions and don’t mind sharing my knowledge. It is a question that pops up quite frequently. The answer is simple. The more questions I am asked the more I understand my target audience. I want to know who is my audience and what do they […]
Blogging for Local Business – Dare to Be Different?
There is a problem with blogging for local business… …and it’s twofold. First, local business owners aren’t bloggers, they often feel uncomfortable with the process and look to local business marketers for direction and advice. Secondly, these local business marketers may have done the latest internet marketing course, learnt all about search engine optimisation and […]
WordPress Spam Comments and How to Win the Spam War
Spam comments and how to deal with them. I recently shared this informative WordPress presentation about spam comments on my Facebook page. Right now, I’m having my usually weekly wander around various WordPress blogs and websites, updating plugins and clearing out spam comments. I thought now is a good time to explain what they are […]
Banishing Business Blogging Writers Block For Good.
Business blogging is a fantastic marketing tool. It allows you to connect with your readers and really helps with your online visibility. A question I am often asked is… What on earth should I write about on my business blog? Writers block is very frustrating, that white screen just stares back mocking you (perhaps that’s […]
Business Blogs – 3 Great Benefits of Blogging for Small Businesses
Aren’t some business blogs boring? Reading some is worse than watching paint dry… From dry facts and figures to regurgitated content and news, no wonder many business owners feel discouraged from even starting blogging. I’m often asked what is the point in blogging for business, particularly small business. And, in truth, there isn’t one single […]