Contents
Yelp Business Reviews – How to Defend Your Business Online
Yelp is one of many online review sites and has a love – hate relationship with business owners. Here in the UK, you’ll often see Yelp listings rank in local search in major cities, less so for smaller towns. Never-the-less, it’s one to keep an eye on as Yelpers are active reviewers.
I came across this great infographic, “When Yelp Attacks!” that gives some good advice for dealing with business reviews in general – not just on Yelp.
When Yelp Attacks!
Key Take-Aways For Dealing With Yelp Business Reviews
- 99% of Yelp users make a purchase from a business they found via Yelp
- 24% of consumers change their mind about a purchase after reading 2 bad reviews
- 70% of global consumers trust online reviews
- 16% of Yelp restaurant reviews are fraudulent
One US Bay Area restaurant has even gone as far as to launch a “hate us on Yelp” campaign. At one point they offered a 25% discount in return for a 1 star review.
Why?
Basically they got tired of Yelp telemarketers allegedly offering to remove bad reviews if the business used Yelp advertising.
Review Advice for Businesses
- Monitor your reviews – use Google alerts
- Claim your pages. You can claim your UK Yelp business page at https://biz.yelp.co.uk
- Respond to public bad reviews in a calm, helpful, friendly way to encourage a good outcome
- For sensitive information, respond to reviews privately
On any review site:
- Don’t buy reviews – you’ll get filtered. Yelp also publically “slap down” businesses caught purchasing reviews
- Don’t use on-site review stations
Over to you…
What’s your experience of Yelp business reviews? Are you a Yelper and love reviewing businesses or a business owner that tired of the filtering and fake reviews? Spill the beans in the comments!
Dealing With Yelp Business Reviews [Infographic] by Jan Kearney
Grab your guide to local search and learn:
- What elements are important on your website
- How to set up your Google My Business Local Page
- How Google Plus can help you zoom past your competitors
- Two things you should not neglect if you want to rank in the local search pack
- How to power past your competitors and dominate your area
Simply add your name and best email address in the box below and I'll whizz your report and worksheet straight over to you.
Don't worry, I hate spam too (probably more than you!) I'll never trade, share, sell, exchange your email address or any other jiggery pokery.
Online reputation management is certainly a big thing.
I suspect people with perceived negative experiences are more likely to be vocal online than satisfied customers.
I’ve never used Yelp but I rely on user feedback on TripAdvisor when booking accommodation.
You’ve given some great info here.
I don’t think I have really looked at Yelp reviews. I tend to look at Amazon for books and films, and Tripadvisor for holiday destinations.
Great infographic 🙂