Yelp Business Reviews – How to Defend Your Business Online
Yelp is one of many online review sites and has a love – hate relationship with business owners. Here in the UK, you’ll often see Yelp listings rank in local search in major cities, less so for smaller towns. Never-the-less, it’s one to keep an eye on as Yelpers are active reviewers.
I came across this great infographic, “When Yelp Attacks!” that gives some good advice for dealing with business reviews in general – not just on Yelp.
When Yelp Attacks!
Key Take-Aways For Dealing With Yelp Business Reviews
- 99% of Yelp users make a purchase from a business they found via Yelp
- 24% of consumers change their mind about a purchase after reading 2 bad reviews
- 70% of global consumers trust online reviews
- 16% of Yelp restaurant reviews are fraudulent
One US Bay Area restaurant has even gone as far as to launch a “hate us on Yelp” campaign. At one point they offered a 25% discount in return for a 1 star review.
Basically they got tired of Yelp telemarketers allegedly offering to remove bad reviews if the business used Yelp advertising.
Review Advice for Businesses
- Monitor your reviews – use Google alerts
- Claim your pages. You can claim your UK Yelp business page at https://biz.yelp.co.uk
- Respond to public bad reviews in a calm, helpful, friendly way to encourage a good outcome
- For sensitive information, respond to reviews privately
On any review site:
- Don’t buy reviews – you’ll get filtered. Yelp also publically “slap down” businesses caught purchasing reviews
- Don’t use on-site review stations
Over to you…
What’s your experience of Yelp business reviews? Are you a Yelper and love reviewing businesses or a business owner that tired of the filtering and fake reviews? Spill the beans in the comments!Dealing With Yelp Business Reviews [Infographic] by Jan Kearney