Many small businesses are taking the leap into ecommerce. An online shop is an attractive prospect – make sales while you sleep, wake up flooded with orders…
It doesn’t quite work that way!
Opening up your ecommerce site, slapping on your products with a keyword stuffed description, hoping people somehow find you and then just click buy is a bit of a pipe dream. Whatever platform you use, from Etsy to Amazon or your own website you need to market your products.
Content marketing helps you build your brand, build trust, keep people informed and turn browsers into buyers. Not to mention it gives you something to post that isn’t “buy me now” on social media!
Where to start? This handy infographic by ReferralCandy gives you 24 “Juicy” Tips for Ecommerce Content Marketing.
Contents
- Ecommerce Content Marketing Tips from The Pros
- Tips for Ecommerce Contant Marketing from Inbound Marketing Pros
- Why are you doing this?
- Who are you writing for exactly
- Figure Out Your Process As You Go
- Standards of excellence to aim for
- People are busy – you have to reach out
- Measure the effects of your work
- You get better at it!
- Related Posts
Ecommerce Content Marketing Tips from The Pros
![24 Juicy Tips for Ecommerce Content Marketing from Inbound Marketing Pros [Infographic]](https://cdn.referralcandy.com/images/24-juicy-tips-ecommerce-content-marketing-inbound-pros-590d.png "24 Juicy Tips for Ecommerce Content Marketing from Inbound Marketing Pros [Infographic]")
Infographic by ReferralCandy – Refer-a-friend Programs for Ecommerce Stores
Tips for Ecommerce Contant Marketing from Inbound Marketing Pros
Why are you doing this?
1. Build a strong relationship with your audience
2. Integrate it as part of a great user experience
Who are you writing for exactly
3. Get to know them
4. Decide what you want them to feel
5. Identify helpful or entertaining topics
6. Figure out interesting content that helps solve their problems
Figure Out Your Process As You Go
7. Don’t pump content, pump out passion
8. Get content creators invested in content creation
9. Start by guest posting
10. Include social proof
11. Write in a two-step process
Standards of excellence to aim for
12. Write in your audience’s language
13. Try long-form writing
14. Use visuals with restraint
15. Break down complex issues and visually demonstrate concepts with infographics
People are busy – you have to reach out
16. Find promotable topics
17. Apply the 5 principles of content promotion
18. Build a fan base
19. Perform email marketing
Measure the effects of your work
20. Observe the hierarchy of metrics
21. Automate a custom report with only the metrics you care about
22. Monitor dwell time
You get better at it!
23. Keep doing it over and over
24. Rework content
Over to you…
What are your favourite ecommerce marketing tips? Do you have any to add?
Ecommerce Content Marketing - 24 Expert Tips [Infographic] by Jan Kearney
Grab your guide to local search and learn:
- What elements are important on your website
- How to set up your Google My Business Local Page
- How Google Plus can help you zoom past your competitors
- Two things you should not neglect if you want to rank in the local search pack
- How to power past your competitors and dominate your area
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What a great infographic. Such fun.
I am currently working on finding the balance between what I love to write and what other people will enjoy reading. When you get that right, the only way is up 🙂
You hit the nail on the head Victoria – the only way is up when you find that balance 🙂
Loved that infographic. Sometimes they are just fun but that one was full of really helpful information.
I loved it when I saw the link on Twitter, very cute and great info too. Thanks for popping in Ana 🙂
Great infographics used at their best, They really make reading information a lot easier. You are correct in saying that it is not the amount of people you attract but the people that will enjoy reading your posts and purchasing from you. This however takes time and a lot of perseverance.
I love that snippet from the infographic Elaine. It’s so relevant to local businesses – business owners seem to spend a lot of time trying to attract “everyone”. Thanks for popping in 🙂
Wow! What a ton of amazing information and so well presented.
Tip 11 about writing was specially relevant to me at the moment. (Although you can keep the 6:30am bit LOL)
I’ve got as far as the “big mess in a Word document” stage! Hoping to turn it into something better!
Joy
Love the infographic!
Not only goes it help to read, and absorb, it’s also enjoyable. Learning is fun?
Only thing i could add, that is not exactly “marketing”, but how important customer service is.
Best part of the graphic, “Don’t pump content, pump passion”. So powerful. Plus when you pump passion, it can be infectious.
I seriously need to reuse my content more often. So many hours in a day, but I definitely need to space things out differently so I can recycle better! NICE infographic! A keeper!