A Very Monty Python Guide to Email Spam Filters and Blacklists Email spam has to be one of the most irritating things online. For me, email spam is up there with bloody annoying pop-ups and website sliders. On the other hand… As someone who should use email marketing more (I know – practice what you […]
Ecommerce Content Marketing – 24 Expert Tips [Infographic]
Many small businesses are taking the leap into ecommerce. An online shop is an attractive prospect – make sales while you sleep, wake up flooded with orders… It doesn’t quite work that way! Opening up your ecommerce site, slapping on your products with a keyword stuffed description, hoping people somehow find you and then just […]
What the Heck is a QR Code and Why Would I Want One?
I’m really pleased to have Evelyn Cucchiara as a guest blogger today. I met Evelyn through the Biztopia challenge. She creates wonderful personalised QR code jewellery, which is really useful if you go networking for your business. People who know me will be looking at me sideways now saying, “But Jan, you don’t go networking […]
A Challenge Too Far?
It’s a bit of a personal blog today, to let you know what I am up to (or not!) and to ask you (yes, you!) a question or two. A few weeks ago, I mentioned seeing my new business coach, Sharon and how productive and inspiring I found the session. In the next session we […]
HTML Email Marketing – Do’s, Don’ts, and You Did What’s?
Yesterdays post about email marketing and newsletters generated some interesting responses. Oddly, not a huge discussion in comments, but several emails. I’ll address the questions in very broad terms here. First, how do I know plain emails work? The simple answer is… I don’t. I know what works for me. HTML email marketing didn’t work […]
Email Marketing and Newsletters – What You Send Is Not Always What People See
Do you use email marketing or newsletters to keep in touch with your prospects and clients? It’s a question I’ve asked several times this week, both over coffee and in email chats. Most of the time the answer is no… On the occasions it has been yes, it’s yes but… Email Marketing Works (Better Than […]