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You are here: Home / local business internet marketing / Evolution of Google Local Algorithm [Video]

Evolution of Google Local Algorithm [Video]

April 6, 2013 by Jan Kearney

As Google Local evolves and becomes ever more complicated (and frustrating for many), it’s easy to get stuck in the trap of old style Local SEO.  I loved this Whiteboard Friday from SEOMoz with David Mihm.

Google Local Ranking

David Mihm is the creator of the Local Search Ranking Factors survey, which is possibly the nearest thing to the bible of Local SEO. It’s well worth wading through if you plan on ranking locally.

What do you need to rank locally?

  • A website with local signals
  • Claim your Google Places (Places is changing again as we speak)
  • Citations from sources around the web (get started with a list of 20 popular UK sources by completing the boxes below)
  • Gather reviews (great templates here from Whitespark)
  • Add G+ authorship and start connecting on Google Plus

Need help?

Simply get in touch – I offer affordable local websites and Google Places listings all optimised and connected up to G+ for you.

Over to you…

What problems do you have with local search?  As Google+ is becoming more important, both for local and other rankings, have you set up your profile?  Connect with here (say hi and I’ll circle you back!)

Evolution of Google Local Algorithm [Video] by Jan Kearney
Your Local Search Road Map
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local search roadmapGrab your guide to local search and learn:

  • What elements are important on your website
  • How to set up your Google My Business Local Page
  • How Google Plus can help you zoom past your competitors
  • Two things you should not neglect if you want to rank in the local search pack
  • How to power past your competitors and dominate your area

Simply add your name and best email address in the box below and I'll whizz your report and worksheet straight over to you.

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Filed Under: local business internet marketing Tagged With: google local, google places, Google Plus, local search rankings

About Jan Kearney

I believe that every business, no matter how small or how local can use the power of the web to gain more customers. I offer no bull coaching and mentoring so small business owners can strategically put the web to work for their business. I've been called a "compass" and a "navigator" and probably a few more names that aren't suitable for a profile!
Connect with me on Google+, Facebook, Pinterest

Comments

  1. jonathan says

    April 6, 2013 at 6:36 pm

    question – what are local signals ?

    • Jan Kearney says

      April 6, 2013 at 6:55 pm

      Hi Jonathan, local signals are basically letting Google know where you are based. So for example, if you offered live training workshops offline to businesses, you would ensure that your business name and address was on each page of your website, preferably using mark-up such as Schema.org. You’d include your location as part of your page title etc. Hope that helps!

  2. Ellen Christian says

    April 6, 2013 at 6:42 pm

    Great resource. I need to start focusing more on my local readers.

    • Jan Kearney says

      April 6, 2013 at 6:55 pm

      Hi Ellen, local is often over-looked and can be very useful! Thanks for popping in 🙂

  3. Denys Kelley says

    April 6, 2013 at 11:57 pm

    Thanks for sharing the white board tip from SEOmoz.
    It’s always so much fun to try and stay up with all the changes.

    • Jan Kearney says

      April 7, 2013 at 3:26 am

      Fun… That’s one way of putting it Denys! Thanks for popping in 🙂

  4. Joy Healey says

    April 7, 2013 at 2:36 am

    That’s very useful and interesting thanks Jan. Will add it to my FB business page.

    • Jan Kearney says

      April 7, 2013 at 3:25 am

      Thanks, Joy. I appreciate it 🙂

  5. Debra Moser says

    April 7, 2013 at 4:41 pm

    Hey Jan, this is way over my head! LOL however, very useful!

    • Jan Kearney says

      April 7, 2013 at 7:38 pm

      It does get complicated when you don’t follow local. That’s why people need a local business consultant (not biased again there…) Thanks for calling in, Debra 🙂

  6. Bonnie Gean says

    April 8, 2013 at 8:39 pm

    I do the usual SEO stuff, but the other aspects (Google places) and stuff like that – I’m not sure if it applies to my online business.

    I guess it remains to be seen.

    It’s interesting to see how Google evolved though and I wasn’t aware that I was online marketing 10 years before Google became a household name. LOL

    Interesting tidbits. thankss for sharing!

    • Jan Kearney says

      April 9, 2013 at 9:00 pm

      You’re showing your age now, Bonnie! (I can’t talk, I’ve been online that long too lol)

Meet Jan Kearney

I believe that every business, no matter how small or how local can use the power of the web to gain more customers. I offer no bull coaching and mentoring so small business owners can strategically put the web to work for their business. I've been called a "compass" and a "navigator" and probably a few more names that aren't suitable for a profile!
Connect with me on Google+, Facebook, Pinterest or Discover More About My Local Business Online…

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Jan Kearney
and My Local Business Online
Helps small business owners get to grips with the web and get found online.
2 Stanley Villas, Greenway Road, Runcorn, Cheshire
Phone: 07847 554418

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