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You are here: Home / Google / Google Hummingbird Optimisation Checklist [Infographic]

Google Hummingbird Optimisation Checklist [Infographic]

October 3, 2013 by Jan Kearney

Following on from my post “Google Hummingbird – Will Hummingbird Affect Your Local Website?” I spotted this useful infographic with 5 useful tips for Google Hummingbird optimisation.

Google Hummingbird Optimisation

optimisation tips for google hummingbird
Infographic by Meteorsite

5 google hummingbird optimisation tips

5 Tips to Optimise for Google Hummingbird

  1. Increase user generated content on your site
    You can do this by using forums, Q&A’s, reviews and testimonials.  Why not try embedding tweets, Facebook threads, Google+ posts and comments too.
  2. Go beyond keyword research
    Meteorsite suggest looking how your keyword topic is discussed online and incorporating it into your site content.   For local businesses this could mean using regionalisms in the language you use – none of us speak the Queens English!  Alongside looking at language, look at what types of content is used and shared (and where!) – images, sideshows, videos, written articles…  Provide what your target audience is looking for in a format they like.
  3. Connect your conversational content with others
    Ahh yes, the dreaded social media.  Join in conversations, be useful.  Share others content to encourage sharing of your own.  It’s not all about you!
  4. Target influencers
    Do some out-reach.  Get to know the people who are active bloggers or social users who talk about your subject matter
  5. Generate fun and informative content
    From videos to images and presentations – it’s the fun, quirky or sometimes downright silly stuff that is often shared.  That doesn’t mean everything you publish online should be this type of content, but it is useful for encouraging sharing!  Don’t forget the useful content too – share your knowledge, your how to’s and tips.

What do you think of the Hummingbird optimisation tips? Will you use them or can you add any more? I’d love to hear from you in the comments!

While I was trying to find the original Google Plus thread where I spotted the optimisation infographic flying through my newsfeed (I never did find it…) I spotted this wonderful real hummingbird image. I could sit watching it all day and thought I’d share, it’s far more relaxing than worrying about optimisation!

 
Google Hummingbird Optimisation Checklist [Infographic] by Jan Kearney
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Filed Under: Google, local business internet marketing Tagged With: google rankings, google search, google updates, search rankings

About Jan Kearney

I believe that every business, no matter how small or how local can use the power of the web to gain more customers. I offer no bull coaching and mentoring so small business owners can strategically put the web to work for their business. I've been called a "compass" and a "navigator" and probably a few more names that aren't suitable for a profile!
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Comments

  1. Joanne says

    October 4, 2013 at 3:21 am

    Do you think that this is one of the reasons that Google got rid of their adword keyword tool? How important do you think it is going to be to insert keywords into our posts?

    • Jan Kearney says

      October 4, 2013 at 11:02 am

      Hi Joanne – who knows why Google does anything? I suspect the keyword tool has gone so they make more money from people using ads – taking bets if they will replace KT with a paid option!

Meet Jan Kearney

I believe that every business, no matter how small or how local can use the power of the web to gain more customers. I offer no bull coaching and mentoring so small business owners can strategically put the web to work for their business. I've been called a "compass" and a "navigator" and probably a few more names that aren't suitable for a profile!
Connect with me on Google+, Facebook, Pinterest or Discover More About My Local Business Online…

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