Following on from my post “Google Hummingbird – Will Hummingbird Affect Your Local Website?” I spotted this useful infographic with 5 useful tips for Google Hummingbird optimisation.
Google Hummingbird Optimisation
Infographic by Meteorsite
5 Tips to Optimise for Google Hummingbird
- Increase user generated content on your site
You can do this by using forums, Q&A’s, reviews and testimonials. Why not try embedding tweets, Facebook threads, Google+ posts and comments too.
- Go beyond keyword research
Meteorsite suggest looking how your keyword topic is discussed online and incorporating it into your site content. For local businesses this could mean using regionalisms in the language you use – none of us speak the Queens English! Alongside looking at language, look at what types of content is used and shared (and where!) – images, sideshows, videos, written articles… Provide what your target audience is looking for in a format they like.
- Connect your conversational content with others
Ahh yes, the dreaded social media. Join in conversations, be useful. Share others content to encourage sharing of your own. It’s not all about you!
- Target influencers
Do some out-reach. Get to know the people who are active bloggers or social users who talk about your subject matter
- Generate fun and informative content
From videos to images and presentations – it’s the fun, quirky or sometimes downright silly stuff that is often shared. That doesn’t mean everything you publish online should be this type of content, but it is useful for encouraging sharing! Don’t forget the useful content too – share your knowledge, your how to’s and tips.
What do you think of the Hummingbird optimisation tips? Will you use them or can you add any more? I’d love to hear from you in the comments!
While I was trying to find the original Google Plus thread where I spotted the optimisation infographic flying through my newsfeed (I never did find it…) I spotted this wonderful real hummingbird image. I could sit watching it all day and thought I’d share, it’s far more relaxing than worrying about optimisation!