It’s no secret that Facebook reach has declined so much over the last year that updates barely reach Page fans without some work. Yes, it does take work to increase Facebook Reach (or ads!) Simply posting a Facebook update and expecting people to actually see it is a bit like rubbing a lamp and expecting a Genie to appear…
Now we’re on a pay to play platform, is there any way to increase Facebook reach without spending money?
Increase Facebook reach with videos
I have been watching with interest Facebook’s change in attitude to videos uploaded directly rather than YouTube links. Social Bakers reported that video uploaded directly to Facebook has 10x viral reach than a YouTube link updates.
It irritates me that the Facebook uploaded videos play in low quality by default, surely that puts people off? I need to stop judging and just do it – here’s why.
Last month I read a post by Mike Gingerish. He shared that his short videos created as “trailers” to his blog posts and offers were performing 50-500% better than any other update.
“What a good idea” I thought and shared the article on my Facebook Page (it reached 19 people…) I don’t do talking head videos often and promptly forgot about the video tip!
Until I did a quick tutorial about blocking Facebook game requests…
As usual, I uploaded the video to YouTube and embedded it on my blog. Rather than sharing the blog link, I thought I would try just uploading the whole tutorial video to Facebook, include a link back to the post in the description and video call to action at the end.
Not only did I reach 405 people with no extra effort, but more importantly I saw an increase in click through to my post from Facebook.
While 405 people reached isn’t huge compared to many superstar pages, it’s far more than the scraping double digits I normally see unless I put some time and effort in – and who has time for that?
How I increased my Facebook reach by 742% and more with little videos
The video above was one of my “How To” screen-cast videos that I use for my blog, so perhaps it’s not an ideal example. The increase in reach equates to 1828% (21 people reached to 405), but I know many small businesses I talk with baulk at the thought of creating screen-cast videos.
Looking at my little 1 minute animated videos, I saw a great increase in reach (and clicks) too.
My who needs Monty video saw an 844% increase in reach.
My Merry Christmas video saw an increase of 742% in reach
Despite the fact that videos uploaded to Facebook seem to play in low quality as default and you need to click HD to watch how they were produced, they still work. Reach increased and click-throughs started to rise.
Looking at a handful of videos on my Facebook Page is far from a scientific study! It is certainly worth looking at closer and monitoring the effects of using video on Facebook.
As Facebook continues to add and improve video features for Pages, now is a good time to start experimenting if you aren’t already!
Want to try video yourself?
I have 5 short video quotes ready made for you for just £5. Each quote is 10-15seconds long with a video background. In the mini-quote pack, you get 5 video background quotes and 5 image quotes. They’re ideal for sharing on Facebook and Pinterest or embedding on your website.
Download securely via GumRoad, click the button below.
Download 5 Video Quotes For £5
Over to you…
What’s your experience with video on Facebook? Have you seen an increase in Facebook reach using videos? Do share in the comments!Increase Facebook Reach 742% Without Ads (That's Not A Typo!) by Jan Kearney